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October 2, 2013 By Michael Boezi Leave a Comment

The Blurring Lines Series: The University in Transition

David Parker has a wide-ranging perspective about the entire higher ed sector and those who serve it. His view is that there are six major trends in higher education that are converging, which he details in the the Blurring Lines Series. I was proud serve as advisor and series editor for the series, which is published in The EdTech Times.

September 10, 2013 By Michael Boezi Leave a Comment

Content Strategy: When and How Often?

Creating and developing Good Content is only the beginning. The New Functions of You require that you think about the timing of a piece, too: Timing. When do your readers […]

August 27, 2013 By Michael Boezi Leave a Comment

Content Strategy: Why Do You Share What You Write?

Now that you’ve identified your target audience (“Who“), and the content you intend to create (“What“), it’s worth looking at “Why” you do it. Not just why you write, but, […]

August 22, 2013 By Michael Boezi Leave a Comment

What Is Advocacy Marketing?

Advocacy Marketing is based on the principle that you are far more likely to be influenced by someone you trust than someone you don’t. But how do you encourage and […]

August 19, 2013 By Michael Boezi Leave a Comment

Content Strategy: What Are You Creating?

You’ve always had to make choices about what content to deploy in your course, even in the pre-digital world. Though the formats changed, you still made the same types of decisions. […]

August 13, 2013 By Michael Boezi Leave a Comment

Make Yourself Scarce

As a kid, your mom may have told you this when you were getting in her way. It was her way of saying, “please go away.” Make yourself scarce. I […]

July 29, 2013 By Michael Boezi Leave a Comment

Mission Is Critical: Solving Big Problems

I’m drawn to solving big problems. Devising real solutions to so-gigantic-that-they-are-obvious problems. Here’s my next one. I’m sick of the fact that talent gets lost—that there are writers, musicians, and artists […]

July 17, 2013 By Michael Boezi 1 Comment

Build Your Authority to Build Your Audience (Podcast)

Artists of all types: Who’s going to pay you for your work? Digital changes the commerce equation. You have to prove yourself first, but now you have the outlets to […]

July 10, 2013 By Michael Boezi Leave a Comment

Content Strategy: Who Is Your Audience?

Creating a connection in your classroom is essential to the learning process. You do this every day—as a Real Teacher, it comes naturally to you. But that comfort is challenged […]