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November 21, 2013 By Michael Boezi Leave a Comment

Content Strategy: Optimizing Your Content

Just because you stand at the podium doesn’t mean that people will listen. In the digital world, everyone has the podium. How do you rise above the noise? You have to position yourself properly and earn the right to be heard. It comes down to three things: searchability, discoverability, and authority.

November 18, 2013 By Michael Boezi 4 Comments

What Is Advocacy Marketing?

Like everything that digital has touched, marketing has changed dramatically. Advocacy Marketing is based on the principle that you are far more likely to be influenced by someone you trust than someone you don’t.

November 14, 2013 By Michael Boezi Leave a Comment

Content Strategy: Organizing Your Content

You risk losing your reader’s attention immediately if you are not clear, interesting, informative, and easy-to-follow. The presentation and organization of your content makes a huge difference to how it will be received.

November 11, 2013 By Michael Boezi Leave a Comment

Author as Publisher: The New Functions of You

Create / Develop / Refine / Deliver / Connect. Authors: These are the New Functions of You. Be your own publisher. Connect directly with your audience.

November 7, 2013 By Michael Boezi Leave a Comment

Content Strategy: How Do You Connect?

An overview of how you can make your content perform better by paying attention to small but important nuances. Part of the “Five Ws” of content strategy, this piece serves as a preview to upcoming pieces.

November 4, 2013 By Michael Boezi Leave a Comment

A “Tentpole Tendency” in an Age of Abundance

Authors buy in to the illusion that the publisher is going to market their book effectively. Over and over again, they are disappointed. What authors may not know—or might not want to hear—is that it’s a strategy, not a failing.

October 29, 2013 By Michael Boezi Leave a Comment

Author as a Profession

Running your own small business as a professional author requires a ridiculously broad skill set. How can you best position yourself for success?

October 24, 2013 By Michael Boezi Leave a Comment

Creating Good Content: Considerations for Authors

Good content connects. Poor content impedes connection. In the digital world, you are creating content with everything you do. Have a strategy. Make sure that it counts. Make sure that it says what you want it to say.

October 21, 2013 By Michael Boezi Leave a Comment

The Gatekeeper is Guessing

Publishers still position themselves as the tastemakers, but they are not. Readers are. Empowered by the Web, readers got more powerful. In turn, authors did too.

The new dynamics of publishing opened up a world of possibilities. Yet, publishers continue to rely on predictable performance from established talent. They take fewer chances on new authors and get very conservative in their decisions.

October 15, 2013 By Michael Boezi Leave a Comment

Content Strategy: Where Do You Share?

Where does your audience want to hear from you? If you choose the wrong medium, your message may never be heard. Or worse, it may hit the wrong note.