It’s been an invigorating few months “in between” jobs. I’ve been exploring, connecting, building my network, and searching for the next big issue to put my energy into. I can’t […]
What would you rather have—a light connection with wide audience, or a deep connection with a smaller group? Digital is biased towards the former. The power of the Web lies in […]
If you are one of my regular readers of Tracked Change from Tumblr, WELCOME! As I mentioned in last Friday’s post, I am in the process of trying to relocate […]
Hey, check it out—news from the Mobile Sound Lab. One of my songs is being used as the intro, or the “auditory icon,” for the new video series by EdTech Times. I chose a […]
Who / What / When / Where / Why / How. The “Five Ws” of journalism can help you plan your content strategy too. Who: Know your audience(s). What: Choose […]
Clay Shirky says that publishing is a button. The publisher in me bristles at the idea, but he may be right. You can fight this concept, or you can embrace it. If every writer […]
Traditional marketing does not work anymore. Consumers are connected now; peers have more power than “brand messaging.” As a marketer, Content Marketing is now your only option to reach the New Consumer.
Content is connection. Whether in narrative writing, a blog post, a podcast, or a video, you are seeking connection. Good content connects. Poor content impedes connection. In the digital world, […]
Aren’t carbon offsets just a way to sweep the problem under the rug? “More convenient alternatives to reducing one’s own fossil-fuel consumption” sounds like permission to keep polluting, right? Source: […]
You are a Real Teacher. You share your expertise, you inspire, you lead, you motivate, you urge. You are a guide. You listen, you struggle, you offer. In its best […]
