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Michael Boezi

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Blog

January 10, 2014 By Michael Boezi Leave a Comment

On the (Internet) Radio

Two of my songs are featured this week on The D1Radio Hour, “Make Yourself Scarce” and “Downshift Dub.” Hooray for Internet radio!

January 6, 2014 By Michael Boezi Leave a Comment

Shiver Like You Mean It

The interplay between performer and audience is critically important. Start with an honest dialog, right from the first bar.

January 6, 2014 By Michael Boezi Leave a Comment

Opting Out: An Indie Musician’s Experience with iTunes and Spotify

My Experience with TuneCore: Why I Am Removing My Music From iTunes and Spotify.

Michael Boezi Writer

December 30, 2013 By Michael Boezi Leave a Comment

Why I Write

Everyone has different reasons for writing. My inspiration came in a posthumous gift from my father.

December 30, 2013 By Michael Boezi Leave a Comment

Content Strategy: Monetizing Your Content

Monetizing digital content is not easy. As an educator, this may not be your ultimate goal, but doesn’t hurt to prepare your content with this in mind.

December 23, 2013 By Michael Boezi Leave a Comment

Author as Marketer: Connecting Around Content

Successful authors embrace the fact that marketing is their responsibility now. The New Rules require real conversations with real readers. The channels to connect are numerous—roll up your sleeves and do the work of connecting.

Content Marketing works. This actual client data shows the tangible results of employing a Content Strategy.

December 16, 2013 By Michael Boezi Leave a Comment

Making Better Decisions Using Data Over Hunches

Today’s book industry is churning, searching for a new equilibrium in the Shift to Digital. Data can provide a much more accurate, real-time reading of the conditions of a changing environment—and help authors and publishers make better decisions.

December 10, 2013 By Michael Boezi Leave a Comment

Gatekeepers Are No Longer Required

Welcome to the Age of Authors. Gatekeepers are still valuable, but they are not the only way to get in front of an audience anymore.

December 5, 2013 By Michael Boezi Leave a Comment

Content Strategy: Connection Around Content

What’s the point of creating Good Content if there’s no connection? There are lots of ways to form connections using the Web, but which one is best for you?

November 26, 2013 By Michael Boezi Leave a Comment

Authors: What is Content?

Hint: It’s not just your book. Forming a tight connection with your audience depends on your content strategy, so let’s make sure that it’s complete.

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