Content Strategy Services, Training, and Media Production
I specialize in helping small business owners, solo entrepreneurs, writers, and other creatives develop and implement a cohesive content strategy.
We are all media producers now, forging connections over content. We don’t want to go into this without a strategy. Why?
Content = connection.
Your success depends on it. Here’s how I can help you.
Creating a business relies on making connections, whether you are building a product or offering a service. As a small business, you need a story that is clean, consistent, and compelling. One that generates excitement; one that carries. Your customers are your best marketers – but only if they have the right content at the right time. This can’t wait until the end-of-cycle. You have to start now.
I have lived the startup world, participating full-time in two early-stage tech startups, and mentoring other fledgling companies. I work with small business clients in a variety of sectors – a content strategy can help any young business.
While you were writing, the rules changed. In your favor. That is, if you know how to harness the power of the New Tools. Your success depends on two things: creating good content and connecting with an audience. This doesn’t happen without a strategy.
I was a publisher for 17 years as an editor and marketer, helping textbook authors conceive, develop, produce, and propagate their ideas. I specialize in non-fiction, because non-fiction authors are educators – but I take clients of all types.
This is the most exhilarating time the publishing industry has ever seen. Rapid change means opportunity, even for the incumbents. I can make you more efficient at re-factoring your business. I have thought through all of the issues around preparing and presenting content in our New World, and the content architecture that supports it.
My background is publishing, 17 years. I’ve lived on both sides, big and small. Because I have first-hand experience in building a digital-first publishing business from the ground up, I have been through the exercise of rethinking every facet of the industry’s P&L. Use my experience to reduce your mistakes and shorten your iteration time.
For more detail on consulting services and training, get in touch: mboezi.com/contact.