There’s one question you can ask to find out if your messaging is getting through. I call this The Ambient Awareness Test.
The past 4-5 years have shown that we as a culture have deep-seated problems. Even a moment of hope, it’s still hard to look at our trajectory and not see that we are in decline. I’m not here to argue that empire of any sort is a good thing, but it’s still unsettling to see our culture’s place in the world diminish.
How will we get our good ideas across if we are turning people off in the way we present ourselves to the world? Are we inadvertently giving people the wrong impression?
Speaking with clarity and empathy works. Here’s a great example of that: How Jessica Valenti changed my mind about cancel culture.
Your “media fit” is at the intersection of 1) what you can produce and 2) where your audience congregates. Given that, what’s the best platform for you and your brand?
It’s pretty easy to see how our devices are changing our personal relationships. Of course, it’s only gotten worse during the pandemic. Here’s a more developed version of “Wear That Glow” that explores the perils of doomscrolling.
Social isn’t connecting us, it’s pushing us apart. We’re always looking down at devices, even when another human might be right there in front of us. Now what happens when we are forced into even more screentime, living almost entirely in a media environment?
If we want to create positive change in the world, it will take strong ideas expressed with clarity and empathy. Consider the Source is a new project that audits the way we consume, share, and produce media.
It feels like a chance to reset. How will that affect our media diet – what we consume, what we share, and what we produce?
Looking at it through a media lens, Black Lives Matter is precise and powerful as a slogan. It’s direct, efficient, and airtight as an assertion. Let’s unpack the phrase to understand why it works so well.