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Michael Boezi:
Writer, Educator, Musician

Here’s what I’m up to right now.

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Content Strategy, Content Marketing, Inbound Marketing, Social Media Marketing, SEO, PodcastMarketing Without the Marketing (Podcast)

How can you promote yourself or your business without coming off as self-promotional? This podcast will show you how to use content marketing to build your audience.

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Creatives of all types can learn content marketing in this online course from Michael Boezi, Owner and Managing Director of Control Mouse Media, LLC.Content Marketing for Creatives (Online Course)

A complete online course to help writers, musicians, and visual artists build a business around their creative work, focused on the most difficult part – marketing.

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Recent Blog Posts

The New Business Mindset

Why does business need to a be a ruthless, zero-sum game? It doesn’t. You can still be successful by being nice – and in point of fact, I think that you can be even more successful if you unlearn some of the awful lessons that the corporate world teaches.

Promoting Your Writing Using Content Marketing

Writers hate marketing themselves – with good reason. Who wants to be annoying, aggressive, and always selling? Thankfully, there is an alternative that’s much more effective anyway. It’s content marketing, and writers in particular are finding its soft-touch methods to be a relief – and a lot more in tune with the buying behavior of today’s readers.

The New Marketing and Sales

Ethical marketing is not an oxymoron. Respectful, soft-touch marketing not only feels better, but in light of today’s consumer behavior, it’s also more effective too. But it requires a mindset shift, and that we unlearn some of the “conventional wisdom” about marketing.

Building Your Platform: A Requirement for Today’s Writers

If you hope to be a published author someday – or to self-publish and sell your books yourself – your author platform is absolutely critical. In fact, it’s almost impossible to achieve any measurable success without an author platform. Here’s a quick overview of how to get started establishing your platform – for new writers and experienced writers too.