Marketing Without the Marketing (Podcast)How can you promote yourself or your business without coming off as self-promotional? This podcast will show you how to use content marketing to build your audience.
Content Marketing for Creatives (Online Course)A complete online course to help writers, musicians, and visual artists build a business around their creative work, focused on the most difficult part – marketing.
Announcing the release of a new full-length album with my band, The Rockmores. It’s called Interrupting Everything, containing 10 songs about navigating today’s world and how technology affects our relationships.
There’s a myth that creativity and business don’t mix. In fact, the opposite is true: It’s never been more important to bring creativity into business, and there’s never been a better time to turn your creativity into a business. Here are 4 strategies to break down the myths that limit our potential.
Why does business need to a be a ruthless, zero-sum game? It doesn’t. You can still be successful by being nice – and in point of fact, I think that you can be even more successful if you unlearn some of the awful lessons that the corporate world teaches.
Writers hate marketing themselves – with good reason. Who wants to be annoying, aggressive, and always selling? Thankfully, there is an alternative that’s much more effective anyway. It’s content marketing, and writers in particular are finding its soft-touch methods to be a relief – and a lot more in tune with the buying behavior of today’s readers.
Ethical marketing is not an oxymoron. Respectful, soft-touch marketing not only feels better, but in light of today’s consumer behavior, it’s also more effective too. But it requires a mindset shift, and that we unlearn some of the “conventional wisdom” about marketing.
See the full list of current and future online courses, including SEO Basics, Social Media Strategy, Email Marketing, Podcasting Basics, and Content Marketing for Writers.
