Main Content

Good content connects.
It empowers, educates, entertains. It inspires, instructs, impels.
But just producing it and perfecting it are not enough.
That's where content strategy comes in.

Podcast – Latest Episode

Content Strategy, Content Marketing, Inbound Marketing, Social Media Marketing, Marketing, Business, StrategyHow can you promote yourself or your business without coming off as self-promotional? This podcast will show you how to use content marketing to build your audience.

Get my latest episode here.

Blog – Latest Post

Content Strategy, Content Marketing, Inbound Marketing, Social Media Marketing, Marketing, Business, StrategyI am a writer, educator, and 17-year publishing industry veteran – a practitioner who teaches (and learns!) the principles and techniques of content strategy every day.

Read my latest post here.

Recent Posts

Starbucks Rewards: An Evolution in Data-Driven Marketing

The more you know your customer, the better. That can be in face-to-face interactions, or as Starbucks is showing, through individualized data. Here’s a look at the innovations of the new Starbucks Star Rewards Program – and how you can apply the lessons to your own business.

Phase 2 of the Resistance to Social Media

Are you going through the motions when it comes to social media? How do you expect to get good results without a genuine, concerted effort? This is what I call Phase 2 of the Resistance to Social Media, and here’s what you can do to move past it.

Phase 1 of the Resistance to Social Media

Could your business be getting more out of social media? What’s holding you back? In my view, there are two phases of resistance to social media in particular, and content marketing in general. Let’s look at Phase 1, and what you can do to overcome it.