Marketing Without the Marketing (Podcast)How can you promote yourself or your business without coming off as self-promotional? This podcast will show you how to use content marketing to build your audience.
Content Marketing for Creatives (Online Course)A complete online course to help writers, musicians, and visual artists build a business around their creative work, focused on the most difficult part – marketing.
I will speaking at the IPNE 7th Annual New England Publishing Conference meeting on Saturday November 17, talking to a group of authors and publishers about how to build and optimize their platform to guide readers down a pathway to purchase.
If you hope to be a published author someday – or to self-publish and sell your books yourself – your author platform is absolutely critical. In fact, it’s almost impossible to achieve any measurable success without an author platform. Here’s a quick overview of how to get started establishing your platform – for new writers and experienced writers too.
I recently performed a live in-studio event with my band, The Rockmores as a part of of a series called Studio B Sessions, hosted by Arlington Community Media. Catch the full set here.
Customers expect more now, which presents an opportunity for small businesses to surpass their larger competitors. Let’s look at what it takes to earn a customer in this new environment, the evolving criteria of a sales transaction, and what makes a customer loyal now.
People like to find out about themselves. A quiz can be a fun and useful way to introduce people to your product or service, in a much more indirect way. It’s your opportunity to show that you understand their needs, and to start building enough trust to earn a transaction. Here are the different quiz types and principles for designing the perfect marketing quiz.
See the full list of current and future online courses, including SEO Basics, Social Media Strategy, Email Marketing, Podcasting Basics, and Content Marketing for Writers.
