Marketing Without the Marketing (Podcast)How can you promote yourself or your business without coming off as self-promotional? This podcast will show you how to use content marketing to build your audience.
Content Marketing for Creatives (Online Course)A complete online course to help writers, musicians, and visual artists build a business around their creative work, focused on the most difficult part – marketing.
Customers expect more now, which presents an opportunity for small businesses to surpass their larger competitors. Let’s look at what it takes to earn a customer in this new environment, the evolving criteria of a sales transaction, and what makes a customer loyal now.
People like to find out about themselves. A quiz can be a fun and useful way to introduce people to your product or service, in a much more indirect way. It’s your opportunity to show that you understand their needs, and to start building enough trust to earn a transaction. Here are the different quiz types and principles for designing the perfect marketing quiz.
A massive shift in the publishing business is empowering today’s writers in ways that were simply not possible in years past. Reaching readers directly has never been easier, and the writers who know how to take advantage of the new strategies and tools are charting new paths to success. Here’s an overview of the strategies and skills you’ll need to work towards financial freedom as a writer.
The ACLU is playing defense against this administration’s all-out attack on civil liberties. Sometimes they are the only line of defense for those who are the targets: Immigrants, POC, women, our LGBTQ friends, and countless others. I am donating my music to help fund their efforts.
I will be the featured speaker at the Metro Boston Independent Publishers meeting this weekend, talking to a group of authors and publishers about how to build and optimize their platform.
See the full list of current and future online courses, including SEO Basics, Social Media Strategy, Email Marketing, Podcasting Basics, and Content Marketing for Writers.
