There’s one question you can ask to find out if your messaging is getting through. I call this The Ambient Awareness Test.
Main Content
Michael Boezi | The Rockmores (Original Music)
I am a songwriter and performer. I play guitar in a band called The Rockmores and perform solo in a Billy Bragg-style, electric folk format as well.
Marketing Without the Marketing (Podcast)
How can you promote yourself or your business without coming off as self-promotional? This podcast gets into all aspects of the Digital Representation of You.
Recent Blog Posts
Empires Fall
The past 4-5 years have shown that we as a culture have deep-seated problems. Even a moment of hope, it’s still hard to look at our trajectory and not see that we are in decline. I’m not here to argue that empire of any sort is a good thing, but it’s still unsettling to see our culture’s place in the world diminish.
Stop Mimicking What Marketers Do (Episode 191)
How will we get our good ideas across if we are turning people off in the way we present ourselves to the world? Are we inadvertently giving people the wrong impression?
How to Change My Mind: An Experiment
Speaking with clarity and empathy works. Here’s a great example of that: How Jessica Valenti changed my mind about cancel culture.
Finding Your Media Fit (Episode 190)
Your “media fit” is at the intersection of 1) what you can produce and 2) where your audience congregates. Given that, what’s the best platform for you and your brand?
Wear That Glow (Band Version)
It’s pretty easy to see how our devices are changing our personal relationships. Of course, it’s only gotten worse during the pandemic. Here’s a more developed version of “Wear That Glow” that explores the perils of doomscrolling.
Wear That Glow (Solo Version)
Social isn’t connecting us, it’s pushing us apart. We’re always looking down at devices, even when another human might be right there in front of us. Now what happens when we are forced into even more screentime, living almost entirely in a media environment?
Consider the Source: Series Overview
If we want to create positive change in the world, it will take strong ideas expressed with clarity and empathy. Consider the Source is a new project that audits the way we consume, share, and produce media.
Turning the Page (Episode 187)
It feels like a chance to reset. How will that affect our media diet – what we consume, what we share, and what we produce?
Why Black Lives Matter Is Such a Powerful Slogan
Looking at it through a media lens, Black Lives Matter is precise and powerful as a slogan. It’s direct, efficient, and airtight as an assertion. Let’s unpack the phrase to understand why it works so well.