Michael Boezi

Promoting Your Writing Using Content Marketing

Writers hate marketing themselves – with good reason. Who wants to be annoying, aggressive, and always selling? Thankfully, there is an alternative that’s much more effective anyway. It’s content marketing, and writers in particular are finding its soft-touch methods to be a relief – and a lot more in tune with the buying behavior of today’s readers.

The New Marketing and Sales

Ethical marketing is not an oxymoron. Respectful, soft-touch marketing not only feels better, but in light of today’s consumer behavior, it’s also more effective too. But it requires a mindset shift, and that we unlearn some of the “conventional wisdom” about marketing.

Your Author-Publisher Platform: Creating a Pathway to Purchase (Marlborough, MA – November 17, 2018)

I will speaking at the IPNE 7th Annual New England Publishing Conference meeting on Saturday November 17, talking to a group of authors and publishers about how to build and optimize their platform to guide readers down a pathway to purchase.

Building Your Platform: A Requirement for Today’s Writers

If you hope to be a published author someday – or to self-publish and sell your books yourself – your author platform is absolutely critical. In fact, it’s almost impossible to achieve any measurable success without an author platform. Here’s a quick overview of how to get started establishing your platform – for new writers and experienced writers too.