Michael Boezi

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Michael Boezi:
Writer, Educator, Musician

Here’s what I’m up to right now.

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Content Strategy, Content Marketing, Inbound Marketing, Social Media Marketing, SEO, PodcastMarketing Without the Marketing (Podcast)

How can you promote yourself or your business without coming off as self-promotional? This podcast will show you how to use content marketing to build your audience.

Latest Episode

Creatives of all types can learn content marketing in this online course from Michael Boezi, Owner and Managing Director of Control Mouse Media, LLC.Content Marketing for Creatives (Online Course)

A complete online course to help writers, musicians, and visual artists build a business around their creative work, focused on the most difficult part – marketing.

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Recent Blog Posts

Why Your Author Platform Is So Important to Publishers

Today’s publishing industry takes fewer chances on new authors. Having a strong author platform is one way to show that you are a low-risk investment. Why has this gotten even more important to publishers? Let’s take a look at the shift in power dynamics and what it means for authors trying to get signed.

3 Shows in 1 Week

My band, The Rockmores, is playing three shows this week. If you’re in the Boston/Cambridge area, come spend some time with us this week.

The Customer Journey: Five Common Waypoints

The interaction between you and your customer is unique to your business. But the “customer journey” has some common waypoints as we go from attracting that initial set of customers to developing a stable of loyal advocates.

Growing Your Audience: Taking Your Talent to the Next Level

The best way to showcase your talent is by activating word-of-mouth marketing. Your message will travel further and faster in the hands of others. Growing your audience is not a passive process though. It requires a strategy, one that can seem counterintuitive at first glance.

Interrupting Everything

Announcing the release of a new full-length album with my band, The Rockmores. It’s called Interrupting Everything, containing 10 songs about navigating today’s world and how technology affects our relationships.