How can you promote yourself or your business without coming off as self-promotional? This podcast will show you how to use content marketing to build your audience.
I am a writer, educator, and 17-year publishing industry veteran – a practitioner who teaches (and learns!) the principles and techniques of content strategy every day.
In my course at Emerson College, students learn first hand about content strategy by actively applying it to a “live project” of their choice. Here’s a look at each of their projects.
The more you know your customer, the better. That can be in face-to-face interactions, or as Starbucks is showing, through individualized data. Here’s a look at the innovations of the new Starbucks Star Rewards Program – and how you can apply the lessons to your own business.
Are you going through the motions when it comes to social media? How do you expect to get good results without a genuine, concerted effort? This is what I call Phase 2 of the Resistance to Social Media, and here’s what you can do to move past it.
A complete online course to help creatives build a business around their creative work, focused on the most difficult part – marketing. Charter members get a 50% discount, until we reach 300 students. For more info: www.createbiz.com.
