I’m Michael Boezi, and this is my “now” page – the top-line projects that I’m working on right now:
I produce a podcast called Marketing without the Marketing to help teach people the basics of building an online audience. I post a new episode every Monday; you can subscribe through iTunes and other podcast apps.
My recent series called The Social Media Strategy Series has been particularly successful – going through business strategies for each of the major social platforms one by one. I just completed a series on making more than one use of your content for maximum efficiency, and now I’m focusing on counterintuitive lessons that I’ve learned from my mentors and my mistakes.
I’m a practitioner. I run my own business called Control Mouse Media, LLC, helping clients build their audience using content. I do a mix of writing, strategy, and training – whatever it takes to create genuine, bi-directional connections with their customers.
A recent success story is from one of my long-time clients. I helped write and edit her book, Screenwise: Helping Kids Thrive and Survive in Their Digital World. It came last September, and it’s getting noticed by some high profile people.
After 2+ years of work, I just launched an online course called CreateBiz, in partnership with Dave Kusek. It’s focused on helping writers, musicians, and visual artists use their content to build an audience. Here’s a brief overview of the project – feedback from beta testers has been gratifying, but going live is scary!
I teach a course at Emerson College called Fundamentals of Content Strategy. It is a project-based grad-level course that I designed, based on the stuff that I do in practice with my own clients. Here’s what I have learned from the experience – including links to my students’ class projects so you can see their work.
I’m playing the part of Johnny Rockmore in a band called The Rockmores, a smartrock powerpop quartet. We write and perform original songs around the Boston area, and we’re in the mixing stage of our first full-length album. Here’s a video from a recent show. I play guitar and sing backing vocals.
Derek Sivers came up with this concept (a “now” page), and my page is included in his collection.