I’m Michael Boezi, and this is my “now” page – the top-line projects that I’m working on right now:
My Podcast
I produce a podcast called Marketing Without the Marketing to help teach people the basics of building an online audience. I post a new episode (nearly) every Monday; you can subscribe in iTunes and other podcast apps.
If you’re new to the podcast, start with these recent series:
- SEO: A Different Approach. It’s worth it to learn the basics. [Complete 8-part series].
- So You Want to Start a Business? Don’t wait to start your marketing. [Complete 10-part series].
- What Content Strategy Teaches You About Business. Counterintuitive lessons that I’ve learned from running my own business [Complete 16-part series].
My Courses
I’ve been at work this summer and fall writing and compiling a new series of online courses called Core Concepts of Content Strategy. I published two FREE courses and have a lot of other topics planned, including SEO Basics, Social Media Strategy, Repurposing Content, and more.
My flagship online course is still CreateBiz: Content Marketing for Creatives, which I produced in partnership with Dave Kusek, founder of Berklee Music Online. It’s focused on helping writers, musicians, and visual artists use their content to build an audience. The course is 42 video modules, with dozens of worksheets, templates, and guided assignments.
I just launched three spilt versions, all at a reduced price: Foundations / Outreach / Workflows. Here’s a brief audio overview of the “why” behind the project:
My Clients
I’m a practitioner. I run my own business called Control Mouse Media, LLC, helping clients build their audience using content. I do a mix of writing, strategy, and training – whatever it takes to create genuine, bi-directional connections with their customers.
I’ve been doing a lot more work in SEO and building online courses recently. A great example of my work is in the online courses offered by the Summers School of Yin Yoga. Each of these mini-courses serve as the online component to live intensive training. Though a lot of my work happens behind the scenes, some other projects of note:
- I helped write and edit this book, Screenwise: Helping Kids Thrive and Survive in Their Digital World.
- I trained Josh on how to produce his wildly successful podcast, Everyday Sublime.
- Due in part to my SEO efforts, this post has been viewed over 150,000 times since Oct 2014.
My Students
I teach a course at Emerson College called Fundamentals of Content Strategy. It is a project-based grad-level course that I designed, based on the stuff that I do in practice with my own clients. I am currently working on converting this to an online version so it can be offered to Emerson students beyond the classroom. The online version will run for the first time in Spring 2019. Here are a few posts about my experience – including links to my students’ past projects so you can see their work.
My Music
I play the “part” of Johnny Rockmore in a band called The Rockmores, a smartrock powerpop quartet. We write and perform original songs, and we’re in the mastering stage of our first full-length album. We recently performed live in-studio on Arlington Community Media’s Studio B Sessions. If you don’t know me, I’m the guy wearing the hat, playing guitar.
When you buy my music, I donate 100% of the proceeds to the ACLU. Here’s why. And here’s how you can download/donate.
Derek Sivers came up with this concept (a “now” page), and my page is included in his collection.