I’m Michael Boezi, and this is my “now” page – the top-line projects that I’m working on right now:
I just released a new mini-course called Building Your Author Platform: Creating a Pathway to Purchase. It’s built to help writers find new readers and set up a “pathway to purchase” with an optimized website, blog, social, email, and online store. See a sample here.
I produce a podcast called Marketing Without the Marketing to help teach people the basics of building an online audience. A recent “hit” episode was a rant about The One Word That Diminishes Your Work (Episode 142).
I post a new episode most Mondays; subscribe in Apple Podcasts and dozens of other podcast apps.
I teach a course at Emerson College called Fundamentals of Content Strategy. It is a project-based grad-level course that I designed, based on the stuff that I do in practice with my own clients.
For the first time this term (Spring 2019), I am teaching it online instead of live in the classroom. Here are a few posts about my experience – including links to my students’ past projects so you can see their work.
I’m a practitioner. I run my own business called Control Mouse Media, LLC, helping clients build their audience using content. I do a mix of writing, strategy, and training – whatever it takes to create genuine, bi-directional connections with their customers.
I’ve been doing a lot more work in SEO and building online courses recently. A great example of my work is in the online courses offered by the Summers School of Yin Yoga. Each of these mini-courses serve as the online component to live intensive training. Though a lot of my work happens behind the scenes, some other projects of note:
- I helped write and edit this book, Screenwise: Helping Kids Thrive and Survive in Their Digital World.
- I trained Josh on how to produce his wildly successful podcast, Everyday Sublime.
- Due in part to my SEO efforts, this post has been viewed over 150,000 times since Oct 2014.
I play the “part” of Johnny Rockmore in a band called The Rockmores, a smartrock powerpop quartet. We write and perform original songs, and we just released our first full-length album called Interrupting Everything. We recently performed live in-studio on Arlington Community Media’s Studio B Sessions. If you don’t know me, I’m the guy wearing the hat, playing guitar.
Derek Sivers came up with this concept (a “now” page), and my page is included in his collection.