I’m Michael Boezi, and this is my “now” page – the top-line projects that I’m working on right now:
My Podcast
I produce a podcast called Marketing Without the Marketing to help teach people the basics of building an online audience. A recent “hit” episode was a rant about The One Word That Diminishes Your Work (Episode 142) and Be a Part of the Community You Serve (Episode 157).
I post a new episode about every other Monday; subscribe in Apple Podcasts and dozens of other podcast apps.
My Students
I teach a course at Emerson College called Fundamentals of Content Strategy. It is a project-based grad-level course that I designed, based on the stuff that I do in practice with my own clients.
For the first time in Spring 2019, I I taught the course online instead of live in the classroom – and I’m just finished up revisions to teach it online again in Spring 2020. Here are a few posts about my experience – including links to my students’ past projects so you can see their work.
My Clients
I’m a practitioner. I run my own business called Control Mouse Media, LLC, helping clients build their audience using content. I do a mix of writing, strategy, and training – whatever it takes to create genuine, bi-directional connections with their customers.
I’ve been doing a lot more work in SEO and building online courses recently. A great example of my work is in the online courses offered by the Summers School of Yin Yoga. Each of these mini-courses serve as the online component to live intensive training. Though a lot of my work happens behind the scenes, some other projects of note:
- I trained Josh on how to produce his wildly successful podcast, Everyday Sublime.
- I helped write and edit this book, Screenwise: Helping Kids Thrive and Survive in Their Digital World.
- Due in part to my SEO efforts, this post has been viewed over 150,000 times since Oct 2014.
My Courses
My mini-course called Building Your Author Platform: Creating a Pathway to Purchase is built to help writers find new readers and set up a “pathway to purchase” with an optimized website, blog, social, email, and online store. See a sample here.
I also have two free online courses and split versions of my flagship online course, Content Marketing for Creatives: Foundations / Outreach / Workflows.
My Music
I play the “part” of Johnny Rockmore in a band called The Rockmores, a smartrock powerpop quartet. We write and perform original songs, and we released our first full-length album in March called Interrupting Everything. We’re about to go back into the studio in January to record our second album.
When you buy the new record (or any of my music), I donate 100% of the proceeds to the ACLU. Here’s why. And here’s how you can download/donate.
Derek Sivers came up with this concept (a “now” page), and my page is included in his collection.