I’m Michael Boezi, and this is my “now” page – the top-line projects that I’m working on right now:
I teach a course at Emerson College called Fundamentals of Content Strategy. It is a project-based grad-level course that I designed, based on the stuff that I do in practice with my own clients. Here are a few posts about my experience – including links to my students’ class projects so you can see their work. The new semester is just getting started – looking forward to meeting my new students this week!
I produce a podcast called Marketing Without the Marketing to help teach people the basics of building an online audience. I post a new episode (nearly) every Monday; you can subscribe through iTunes and other podcast apps. The new season is scheduled to begin on Feb 5, 2018.
My series called The Social Media Strategy Series has been particularly popular – going through business strategies for each of the major social platforms one by one. I just completed a series on making more than one use of your content for maximum efficiency, and now I’m focusing on counterintuitive lessons that I’ve learned from my mentors and my mistakes.
I’m a practitioner. I run my own business called Control Mouse Media, LLC, helping clients build their audience using content. I do a mix of writing, strategy, and training – whatever it takes to create genuine, bi-directional connections with their customers.
I’ve been doing a lot more work in SEO and building online courses recently. A great example of my work is in the online courses offered by the Summers School of Yin Yoga. Each of these mini-courses serve as the online component to live intensive training. Though a lot of my work happens behind the scenes, some other projects of note:
- I helped write and edit this book, Screenwise: Helping Kids Thrive and Survive in Their Digital World.
- I trained Josh on how to produce his wildly successful podcast, Everyday Sublime.
- Due in part to my SEO efforts, this post has been viewed over 140,000 times since Oct 2014.
After 2+ years of work, I launched an online course called CreateBiz, in partnership with Dave Kusek, founder of Berklee Music Online. It’s focused on helping writers, musicians, and visual artists use their content to build an audience.
Many creatives dread marketing, because it feels “icky” and self-promotional. CreateBiz teaches a more soft-touch approach instead, which is more effective in growing a devoted following. The course is 42 video modules, with dozens of worksheets, templates, and strategic assignments. Here’s a brief audio overview of why I wanted to take on this project:
I’m playing the part of Johnny Rockmore in a band called The Rockmores, a smartrock powerpop quartet. We write and perform original songs around the Boston area, and we’re in the mixing stage of our first full-length album. Here’s a video from a recent show. I play guitar and sing backing vocals.
Derek Sivers came up with this concept (a “now” page), and my page is included in his collection.