Now

I’m Michael Boezi, and this is my “now” page – the top-line projects that I’m working on right now:

My Podcast

I produce a podcast called Marketing without the Marketing to help teach people the basics of building an online audience. I post a new episode (nearly) every Monday; you can subscribe through iTunes and other podcast apps.

My series called The Social Media Strategy Series has been particularly popular – going through business strategies for each of the major social platforms one by one. I just completed a series on making more than one use of your content for maximum efficiency, and now I’m focusing on counterintuitive lessons that I’ve learned from my mentors and my mistakes.

My Clients

I’m a practitioner. I run my own business called Control Mouse Media, LLC, helping clients build their audience using content. I do a mix of writing, strategy, and training – whatever it takes to create genuine, bi-directional connections with their customers.

A recent success story is from one of my long-time clients. I helped write and edit her book, Screenwise: Helping Kids Thrive and Survive in Their Digital World. It came out last September, and it’s getting noticed by some high profile people.

My Course

After 2+ years of work, I just launched an online course called CreateBiz, in partnership with Dave Kusek, founder of Berklee Music Online. It’s focused on helping writers, musicians, and visual artists use their content to build an audience.

Many creatives dread marketing, because it feels “icky” and self-promotional. CreateBiz teaches a more soft-touch approach instead, which is more effective in growing a devoted following. The course is 42 video modules, with dozens of worksheets, templates, and strategic assignments. Here’s a brief audio overview of why I wanted to take on this project:

My Students

I teach a course at Emerson College called Fundamentals of Content Strategy. It is a project-based grad-level course that I designed, based on the stuff that I do in practice with my own clients. Here are a few posts about my experience – including links to my students’ class projects so you can see their work.

My Music

I’m playing the part of Johnny Rockmore in a band called The Rockmores, a smartrock powerpop quartet. We write and perform original songs around the Boston area, and we’re in the mixing stage of our first full-length album. Here’s a video from a recent show. I play guitar and sing backing vocals.

Derek Sivers came up with this concept (a “now” page), and my page is included in his collection.