What Is Advocacy Marketing?

Advocacy Marketing is based on the principle that you are far more likely to be influenced by someone you trust than someone you don’t. But how do you encourage and empower people to influence their peers?

1. Create a remarkable product. If you haven’t done that, forget about advocacy marketing right now. It will never work.
2. Tell a story. People buy stories from you, sometimes more so than the product or service itself.
3. Create sharable content. If people are going to share your story for you, help them with good content.
4. Reduce friction. Make it easy to share. Provide lots of outlets, remove barriers, and shorten the decision path.

This is an excerpt from a longer piece that I wrote for Libboo’s blog, which is part of a series that examines the upside and challenges of Advocacy Marketing. You can read the whole series as it develops here: http://bit.ly/advocacy-marketing.