Content Strategy: When and How Often?

Creating and developing Good Content is only the beginning. The New Functions of You require that you think about the timing of a piece, too:

• Timing. When do your readers want to hear from you?
• Frequency. How often do they want to hear from you?

There’s an art to this and it makes a huge difference to how your content is received. The secret is that it’s not up to you. Again, it’s about your audience.

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Chapter 8 of the Good Content Series offers some things to think about regarding timing and frequency as a part of your overall content strategy.

Read the complete piece here, published by the EdTech Times.  Catch up on the entire “Good Content Series” here on EdTech Times: http://bit.ly/GoodContentSeries.