An overview of how you can make your content perform better by paying attention to small but important nuances. Part of the “Five Ws” of content strategy, this piece serves as a preview to upcoming pieces.
Blog
A “Tentpole Tendency” in an Age of Abundance
Author as a Profession
Creating Good Content: Considerations for Authors
The Gatekeeper is Guessing
Publishers still position themselves as the tastemakers, but they are not. Readers are. Empowered by the Web, readers got more powerful. In turn, authors did too.
The new dynamics of publishing opened up a world of possibilities. Yet, publishers continue to rely on predictable performance from established talent. They take fewer chances on new authors and get very conservative in their decisions.
Content Strategy: Where Do You Share?
The Blurring Lines Series: The University in Transition
David Parker has a wide-ranging perspective about the entire higher ed sector and those who serve it. His view is that there are six major trends in higher education that are converging, which he details in the the Blurring Lines Series. I was proud serve as advisor and series editor for the series, which is published in The EdTech Times.