The more you know your customer, the better. That can be in face-to-face interactions, or as Starbucks is showing, through individualized data. Here’s a look at the innovations of the new Starbucks Star Rewards Program – and how you can apply the lessons to your own business.
Are you going through the motions when it comes to social media? How do you expect to get good results without a genuine, concerted effort? This is what I call Phase 2 of the Resistance to Social Media, and here’s what you can do to move past it.
Could your business be getting more out of social media? What’s holding you back? In my view, there are two phases of resistance to social media in particular, and content marketing in general. Let’s look at Phase 1, and what you can do to overcome it.
How would you rate your use of social media for business? Has it been successful, or a waste of time? Whether you are just getting started with social media – or you’re in need of a reboot – here’s a collection of resources to help you focus your strategy and make better connections with your customers and prospects.
Content marketing is only one facet of a complete content strategy. To get the most out of your efforts, you need to have a clearly definable and measurable set of goals. Like anything in business, the planning process is an important component of your success.
Content strategy can make you a lot more efficient if you treat your content as a business asset. With a little strategic planning up front, your content can be a renewable resource—an investment rather than a cost.
Content marketing is no longer seen as an “extra” activity, but as an essential way to connect with potential customers to build enough trust to lead to a sale. But are you getting the most out of your efforts?
Ideas are a dime a dozen, even the great ones. It’s the execution that counts. So, if you’ve got a great idea, get going. Start building, start creating, start testing. Start solving problems. There’s nothing in your way.
Here’s what I learned from teaching my first course at Emerson College – including a roster of my students’ class projects for Fundamentals of Content Strategy. Have a look at their work!
At this year’s DLD Conference, Dr. Scott Galloway (NYU Stern School of Business) describes in great detail the massive media shift that has the potential and power to destroy any business that doesn’t know—and play by—the New Rules. Is your content strategy in line with Google, Facebook, Apple, and Amazon? Let’s take a look.