It’s a shame when you see great art go unnoticed. I got sick of seeing creatives fail, so I wanted to do something about it. Here’s a behind-the-scenes look at how and why I created a comprehensive online course to help writers, musicians, and visual artists.
Blog
Marketing Automation: A Case Example
Marketing automation sounds robotic and impersonal. In fact, it can be a more welcoming and personal way to nurture a lead into a customer, by focusing on THEIR specific needs and interests. You have a much better chance at making a connection, while lightening your workload as well.
Student Projects, Spring 2017
In my course at Emerson College, students learn first hand about content strategy by actively applying it to a “live project” of their choice. Here’s a look at each of their projects.
Hope Is Not a Marketing Plan
There are no shortcuts in building a business. That’s why those insidious “instant success” stories are dangerous to real, working businesses. Here is one of those stories – and my reaction to it.
Taking a Stand Against Deceptive Marketing Tactics
Ad-driven media is still the dominant paradigm, undermining the Web’s promise and potential. When you incentivize clicks as the only metric that matters, what do you expect? Cheap tactics for cheap clicks. Ev Williams, founder of Twitter, is taking a stand. Can he “save the Web,” or is it too late?
Starbucks Rewards: An Evolution in Data-Driven Marketing
The more you know your customer, the better. That can be in face-to-face interactions, or as Starbucks is showing, through individualized data. Here’s a look at the innovations of the new Starbucks Star Rewards Program – and how you can apply the lessons to your own business.
Phase 2 of the Resistance to Social Media
Are you going through the motions when it comes to social media? How do you expect to get good results without a genuine, concerted effort? This is what I call Phase 2 of the Resistance to Social Media, and here’s what you can do to move past it.
Phase 1 of the Resistance to Social Media
Could your business be getting more out of social media? What’s holding you back? In my view, there are two phases of resistance to social media in particular, and content marketing in general. Let’s look at Phase 1, and what you can do to overcome it.
Using Social Media for Business: Strategies for Long-Term Success
How would you rate your use of social media for business? Has it been successful, or a waste of time? Whether you are just getting started with social media – or you’re in need of a reboot – here’s a collection of resources to help you focus your strategy and make better connections with your customers and prospects.
Content Marketing vs. Content Strategy
Content marketing is only one facet of a complete content strategy. To get the most out of your efforts, you need to have a clearly definable and measurable set of goals. Like anything in business, the planning process is an important component of your success.