Ethical marketing is not an oxymoron. Respectful, soft-touch marketing not only feels better, but in light of today’s consumer behavior, it’s also more effective too. But it requires a mindset shift, and that we unlearn some of the “conventional wisdom” about marketing.
Blog
Your Author-Publisher Platform: Creating a Pathway to Purchase (Marlborough, MA – November 17, 2018)
I will speaking at the IPNE 7th Annual New England Publishing Conference meeting on Saturday November 17, talking to a group of authors and publishers about how to build and optimize their platform to guide readers down a pathway to purchase.
Building Your Platform: A Requirement for Today’s Writers
If you hope to be a published author someday – or to self-publish and sell your books yourself – your author platform is absolutely critical. In fact, it’s almost impossible to achieve any measurable success without an author platform. Here’s a quick overview of how to get started establishing your platform – for new writers and experienced writers too.
The Rockmores: Live on Studio B Sessions
I recently performed a live in-studio event with my band, The Rockmores as a part of of a series called Studio B Sessions, hosted by Arlington Community Media. Catch the full set here.
The New Customer Relationship
Customers expect more now, which presents an opportunity for small businesses to surpass their larger competitors. Let’s look at what it takes to earn a customer in this new environment, the evolving criteria of a sales transaction, and what makes a customer loyal now.
How to Create a Marketing Quiz for Lead Generation
People like to find out about themselves. A quiz can be a fun and useful way to introduce people to your product or service, in a much more indirect way. It’s your opportunity to show that you understand their needs, and to start building enough trust to earn a transaction. Here are the different quiz types and principles for designing the perfect marketing quiz.
Becoming a Writer: The New Skill Set
A massive shift in the publishing business is empowering today’s writers in ways that were simply not possible in years past. Reaching readers directly has never been easier, and the writers who know how to take advantage of the new strategies and tools are charting new paths to success. Here’s an overview of the strategies and skills you’ll need to work towards financial freedom as a writer.
Defense Wins Championships
The ACLU is playing defense against this administration’s all-out attack on civil liberties. Sometimes they are the only line of defense for those who are the targets: Immigrants, POC, women, our LGBTQ friends, and countless others. I am donating my music to help fund their efforts.
Optimizing Your Platform: From Foundation to Funnel (Arlington, MA – June 2, 2018)
I will be the featured speaker at the Metro Boston Independent Publishers meeting this weekend, talking to a group of authors and publishers about how to build and optimize their platform.
Student Projects, Spring 2018
I teach a graduate course at Emerson College called, “Fundamentals of Content Strategy.” Here’s a look at each of my students’ projects – including two thesis projects from the past year.