The spring 2020 semester was a challenge, to say the least. Here’s a quick review of the term and how we dealt with the coronavirus on campus.
Blog
Boston For All: Our First Virtual Event
We at Boston For All conducted our first virtual event in support of The Greg Hill Foundation’s Restaurant Strong Fund to provide financial relief to local restaurant workers who have suddenly lost their income. We raised over $3,000 at this event from our generous friends, neighbors, and supporters.
Content Marketing Has Changed (Episode 156)
Have you noticed that social media is not as effective anymore? That your website traffic is down? That people aren’t opening your email newsletters as much? Content marketing has changed a lot over the past 5 years alone.
Why Your Author Platform Is So Important to Publishers
Today’s publishing industry takes fewer chances on new authors. Having a strong author platform is one way to show that you are a low-risk investment. Why has this gotten even more important to publishers? Let’s take a look at the shift in power dynamics and what it means for authors trying to get signed.
3 Shows in 1 Week
My band, The Rockmores, is playing three shows this week. If you’re in the Boston/Cambridge area, come spend some time with us this week.
The Customer Journey: Five Common Waypoints
The interaction between you and your customer is unique to your business. But the “customer journey” has some common waypoints as we go from attracting that initial set of customers to developing a stable of loyal advocates.
Ethical Marketing Is Not an Oxymoron
Aggressive marketing tactics might have been effective in the past, but today’s consumers are more savvy. They see right through the lies, deception, and whitewashing. Ethical marketing is the only way to set yourself apart – to treat your customers with respect.
Teaching Online: First Impressions
I taught my course online for the first time this term. Here are my impressions about teaching online, both good and bad.
Growing Your Audience: Taking Your Talent to the Next Level
The best way to showcase your talent is by activating word-of-mouth marketing. Your message will travel further and faster in the hands of others. Growing your audience is not a passive process though. It requires a strategy, one that can seem counterintuitive at first glance.
Interrupting Everything
Announcing the release of a new full-length album with my band, The Rockmores. It’s called Interrupting Everything, containing 10 songs about navigating today’s world and how technology affects our relationships.