I teach a graduate course at Emerson College called, “Fundamentals of Content Strategy.” Here’s a look at each of my students’ projects – including two thesis projects from the past year.
As an experiment, I’m curtailing my Facebook usage this year. I won’t be deleting my account, as I still need it for business. But I find that every time I check Facebook, I’m less happy than when I started. There’s now a raft of research that corroborates this feeling. However, if I cut back, will that be even worse?
Do you ever wonder if you could write that book you’ve always been thinking about? It’s a huge undertaking, not to be taken lightly. But it can be incredibly rewarding too. In my experience helping hundreds of writers become authors, here are the considerations for if and how to start writing that book of yours.
Writing is a comfort to me. It’s the way I work out an idea, think things out. But even so, what more can I add to the national conversation? There is a chorus of voices, more developed and more informed than mine. Here’s a reflection on what we can (and sometimes can’t) do to make a difference.
Do you really need to blog for business? Or be on social media? While every business is different, there are four essential elements in building your online presence. Here’s a simple, integrated action plan for the “Four Pillars” of any good content strategy.
As a part of the CreateBiz launch (and the 100th episode of my podcast!), we are conducting two live “Master Class” sessions this week. Please join us and let us show you how to build and connect with an audience around your creative work.
It’s a shame when you see great art go unnoticed. I got sick of seeing creatives fail, so I wanted to do something about it. Here’s a behind-the-scenes look at how and why I created a comprehensive online course to help writers, musicians, and visual artists.
Marketing automation sounds robotic and impersonal. In fact, it can be a more welcoming and personal way to nurture a lead into a customer, by focusing on THEIR specific needs and interests. You have a much better chance at making a connection, while lightening your workload as well.
In my course at Emerson College, students learn first hand about content strategy by actively applying it to a “live project” of their choice. Here’s a look at each of their projects.
There are no shortcuts in building a business. That’s why those insidious “instant success” stories are dangerous to real, working businesses. Here is one of those stories – and my reaction to it.