I recently performed a live in-studio event with my band, The Rockmores as a part of of a series called Studio B Sessions, hosted by Arlington Community Media. Catch the full set here.
Blog
The New Customer Relationship
Customers expect more now, which presents an opportunity for small businesses to surpass their larger competitors. Let’s look at what it takes to earn a customer in this new environment, the evolving criteria of a sales transaction, and what makes a customer loyal now.
How to Create a Marketing Quiz for Lead Generation
People like to find out about themselves. A quiz can be a fun and useful way to introduce people to your product or service, in a much more indirect way. It’s your opportunity to show that you understand their needs, and to start building enough trust to earn a transaction. Here are the different quiz types and principles for designing the perfect marketing quiz.
Becoming a Writer: The New Skill Set
A massive shift in the publishing business is empowering today’s writers in ways that were simply not possible in years past. Reaching readers directly has never been easier, and the writers who know how to take advantage of the new strategies and tools are charting new paths to success. Here’s an overview of the strategies and skills you’ll need to work towards financial freedom as a writer.
Defense Wins Championships
The ACLU is playing defense against this administration’s all-out attack on civil liberties. Sometimes they are the only line of defense for those who are the targets: Immigrants, POC, women, our LGBTQ friends, and countless others. I am donating my music to help fund their efforts.
Optimizing Your Platform: From Foundation to Funnel (Arlington, MA – June 2, 2018)
I will be the featured speaker at the Metro Boston Independent Publishers meeting this weekend, talking to a group of authors and publishers about how to build and optimize their platform.
Student Projects, Spring 2018
I teach a graduate course at Emerson College called, “Fundamentals of Content Strategy.” Here’s a look at each of my students’ projects – including two thesis projects from the past year.
Facebook Is Not the Place for Politics (If You Want to Have an Impact)
As an experiment, I’m curtailing my Facebook usage this year. I won’t be deleting my account, as I still need it for business. But I find that every time I check Facebook, I’m less happy than when I started. There’s now a raft of research that corroborates this feeling. However, if I cut back, will that be even worse?
Writing a Book: Considerations and Strategies for First-Timers
Do you ever wonder if you could write that book you’ve always been thinking about? It’s a huge undertaking, not to be taken lightly. But it can be incredibly rewarding too. In my experience helping hundreds of writers become authors, here are the considerations for if and how to start writing that book of yours.
One Year Later
Writing is a comfort to me. It’s the way I work out an idea, think things out. But even so, what more can I add to the national conversation? There is a chorus of voices, more developed and more informed than mine. Here’s a reflection on what we can (and sometimes can’t) do to make a difference.