It feels good to celebrate, with good reason. But record turnout revealed something about the coming challenges we face as a culture.
Blog
Podcasting as a Virtual Book Group (Live Online Session)
I spoke at the IPNE’s 9th Annual New England Publishing Conference meeting on Friday November 6, talking to a group of authors and publishers about about podcasting as a means of book promotion.
What Happens Tomorrow?
My hat’s off to all of you who shoved aside intentional roadblocks to make your voice heard. Whatever happens tomorrow, thank you all the same.
How to Attract an Agent, Publisher, or Label
An agent, producer, or publisher has to make decisions based on money. If they invest in you, will they get that investment back? Will they make a profit? If the answer to these questions is, “I’m not sure,” then you are not going to get picked. It’s as simple as that. Let’s remedy that.
Refocusing When Focusing Is Difficult
Have you had trouble focusing lately? Me too. Fighting through it the best I can, I’ve been learning a lot lately – and more importantly, unlearning a lot as well.
No One Wants to Read an Email Newsletter
Email marketing is one of the most important tools for any small business. Can we come up with something other than “email newsletter” to call it, though?
COVID-19 Comes to Campus
The spring 2020 semester was a challenge, to say the least. Here’s a quick review of the term and how we dealt with the coronavirus on campus.
Boston For All: Our First Virtual Event
We at Boston For All conducted our first virtual event in support of The Greg Hill Foundation’s Restaurant Strong Fund to provide financial relief to local restaurant workers who have suddenly lost their income. We raised over $3,000 at this event from our generous friends, neighbors, and supporters.
Content Marketing Has Changed (Episode 156)
Have you noticed that social media is not as effective anymore? That your website traffic is down? That people aren’t opening your email newsletters as much? Content marketing has changed a lot over the past 5 years alone.
Why Your Author Platform Is So Important to Publishers
Today’s publishing industry takes fewer chances on new authors. Having a strong author platform is one way to show that you are a low-risk investment. Why has this gotten even more important to publishers? Let’s take a look at the shift in power dynamics and what it means for authors trying to get signed.