The interaction between you and your customer is unique to your business. But the “customer journey” has some common waypoints as we go from attracting that initial set of customers to developing a stable of loyal advocates.
Blog
Teaching Online: First Impressions
I taught my course online for the first time this term. Here are my impressions about teaching online, both good and bad.
Growing Your Audience: Taking Your Talent to the Next Level
The best way to showcase your talent is by activating word-of-mouth marketing. Your message will travel further and faster in the hands of others. Growing your audience is not a passive process though. It requires a strategy, one that can seem counterintuitive at first glance.
Interrupting Everything
Announcing the release of a new full-length album with my band, The Rockmores. It’s called Interrupting Everything, containing 10 songs about navigating today’s world and how technology affects our relationships.
Creativity in Business and the Business of Creativity
There’s a myth that creativity and business don’t mix. In fact, the opposite is true: It’s never been more important to bring creativity into business, and there’s never been a better time to turn your creativity into a business. Here are 4 strategies to break down the myths that limit our potential.
The New Business Mindset
Why does business need to a be a ruthless, zero-sum game? It doesn’t. You can still be successful by being nice – and in point of fact, I think that you can be even more successful if you unlearn some of the awful lessons that the corporate world teaches.
Promoting Your Writing Using Content Marketing
Writers hate marketing themselves – with good reason. Who wants to be annoying, aggressive, and always selling? Thankfully, there is an alternative that’s much more effective anyway. It’s content marketing, and writers in particular are finding its soft-touch methods to be a relief – and a lot more in tune with the buying behavior of today’s readers.
The New Marketing and Sales
Ethical marketing is not an oxymoron. Respectful, soft-touch marketing not only feels better, but in light of today’s consumer behavior, it’s also more effective too. But it requires a mindset shift, and that we unlearn some of the “conventional wisdom” about marketing.
Your Author-Publisher Platform: Creating a Pathway to Purchase (Marlborough, MA – November 17, 2018)
I will speaking at the IPNE 7th Annual New England Publishing Conference meeting on Saturday November 17, talking to a group of authors and publishers about how to build and optimize their platform to guide readers down a pathway to purchase.
Building Your Platform: A Requirement for Today’s Writers
If you hope to be a published author someday – or to self-publish and sell your books yourself – your author platform is absolutely critical. In fact, it’s almost impossible to achieve any measurable success without an author platform. Here’s a quick overview of how to get started establishing your platform – for new writers and experienced writers too.