Branding starts with setting up a basic online presence: Your website, your blog, and your social channels. Then you can start creating relationships by connecting over content.
I was interviewed on the Meet Education Project, talking about why a content strategy is so important in today’s world (and for whom), how to get started for yourself, and some of the common mistakes that people make.
The Status Quo has been overturned in the Shift to Digital, and a huge opportunity is right in front of you. The only thing standing in the way is your own fear.
Creative Commons (CC) Licenses can be a useful tool in giving you more control over your content and how it’s used. If you are planning to use a Creative Commons License for your work, here is a helpful “cheat sheet” to choose which license is best for your content strategy.
Creative Commons (CC) or All Rights Reserved (ARR)? Like many things, it’s a trade-off. With an open license, you trade control for propagation. What’s best for you and your content? Let’s look at your goals, and go over some basic considerations as a part of your content strategy.
There are lots of ways to form connections in building your audience, but which strategy will work best for you? How do you invite people to read your work? How do you start the conversation? How do you keep it going?
Amazon is clearly the enemy, if you are a publisher. But what about to authors? As you might expect, the answer is complicated. Let’s look at both sides—and the path forward.
