Blog

July 28, 2015 By Michael Boezi Leave a Comment

Grow Your Business with Content Marketing

Join me in a 3-day online workshop designed to help small business owners develop an online presence and start finding and connecting with customers. We’ll cover the basics of content marketing so that you can start making an impact on your own business immediately.

July 22, 2015 By Michael Boezi Leave a Comment

New Podcast Series: Marketing Without the Marketing

How can you promote yourself or your business without coming off as self-promotional? This podcast will show you how to use Content Marketing to create connections and build the trust of your audience. Hosted by Michael Boezi, Content Strategist at Control Mouse Media http://controlmousemedia.com.

June 30, 2015 By Michael Boezi 2 Comments

Twitter Basics: Finding the Right Content Mix

If you are trying to build an audience, Twitter is a great platform. But new users are often confused about how to “make it work” for them. So here’s the first of a brief 3-part series, about finding the right content mix for your particular audience.

May 12, 2015 By Michael Boezi Leave a Comment

My Research on Non-Fiction Authors

My research on non-fiction authors is almost complete! The results have provided a lot of insight into how non-fiction authors view their business.

March 18, 2015 By Michael Boezi 3 Comments

My Interview on The Future of Work

Michael Boezi, Founder and Managing Director of Control Mouse Media, was the first guest on the first episode of TV series called “The Future of Work,” created and hosted by Katy Tynan. Michael talks about content strategy, building an audience, and making the transition from employee to small business owner.

January 21, 2015 By Michael Boezi Leave a Comment

The Content Marketing Curve

Content marketing takes time and effort, but the organic growth of a deeper connection with your audience is worth it—and it might even surpass the kind of impact you get with traditional marketing and advertising.

January 13, 2015 By Michael Boezi Leave a Comment

The Basic Elements of Content Marketing

Content marketing, if done properly, is a great instrument for building trust. Beyond good content, there are three key elements of your content strategy.

January 6, 2015 By Michael Boezi Leave a Comment

Marketing Without the Marketing

Marketing is not what it used to be, and that’s especially good news for writers. Here’s how you can “do” marketing without the marketing.

December 29, 2014 By Michael Boezi Leave a Comment

Selected Highlights from 2014

Here are some highlights from 2014—the year I started my new business.

December 8, 2014 By Michael Boezi Leave a Comment

Your Audience of Audiences

Payment come in a variety of forms. Attention is worth a lot, though it’s still at the low end of the scale. Advocacy is worth more than attention, and sometimes worth more than money itself—all because it can accelerate and self-replicate. If everything is an exchange of value, what will it “cost” you to build your audience of audiences?