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Michael Boezi

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Blog

Curiosity is a choice.

July 21, 2014 By Michael Boezi Leave a Comment

Curiosity is the Currency of Change

Curiosity is like a renewable energy source. There’s an inexhaustible supply out there. We just have to be open to it, to learn from one another, and to embrace change. In other words, curiosity is a choice.

This is your content marketing wake-up call!

July 15, 2014 By Michael Boezi Leave a Comment

Entrepreneurs: Your Content Marketing Wake-Up Call

Renowned PR Executive Richard Edelman issued a shocking wake-up call to his industry: Traditional marketing “is a short-term and broken model.” The New Way is “substantive storytelling.” In other words, content marketing.

July 10, 2014 By Michael Boezi Leave a Comment

Content Strategy Case Study: This Stuff Works!

Content Marketing works. Let me share some tangible results of employing a Content Strategy, with actual client data.

Timing and frequency are an important part of your content strategy.

July 7, 2014 By Michael Boezi Leave a Comment

What’s the Best Timing and Frequency for Your Social Media Strategy?

The small nuances of your content strategy can make a big difference to whether or not your content performs. Where you share says something about you. Is it the message you intend? Or, is it working against you?

June 30, 2014 By Michael Boezi Leave a Comment

Clamshells and Candybars: Naming Your Product, Service, or Business

A name is important. Your brand will be built around it. Pick one that is durable.

Optimizing for searchability, discoverability, and authority.

June 19, 2014 By Michael Boezi Leave a Comment

Optimizing for Online Authority

Search Engine Optimization (SEO) is important, but it’s not everything. Here are some tips on how to build your audience by building your online authority.

Authors, writing, publishing, self-publishing

June 12, 2014 By Michael Boezi Leave a Comment

Going from Blog to Book

Your blog can be the starting point for a book project. Here’s how to start the process.

social media, facebook, twitter, linkedin, google plus, youtube, soundcloud, pinterest

June 5, 2014 By Michael Boezi Leave a Comment

Content Strategy for Authors: Choosing Your Channel

The small nuances of your content strategy can make a big difference to whether or not your content performs. Where you share says something about you. Is it the message you intend? Or, is it working against you?

Michael Boezi Writer

June 3, 2014 By Michael Boezi Leave a Comment

Providing Value (Podcast)

Dump your transactional mindset. Provide genuine value to your audience first, and over time you’ll earn the right to ask for something in return.

DIY, Indie, Indie Authors, Self-publishing, Writers, Writing

May 30, 2014 By Michael Boezi Leave a Comment

My Interview with DIY Author

A content strategy is important to authors. I discuss why in an interview with Chris Well of DIY Author.

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