Sure, word-of-mouth marketing can happen on its own, but are you really going to leave that to chance? Make your customers a part of your content strategy.
Selecting the right customers to involve is a critical component in the process of building your business. Notice that the choice is up to you—not to them. You don’t have […]
Once you’ve articulated the market need and identified your customer, it’s time to start crafting your solution. You’ve studied the landscape, you know their challenges, and you think you have a […]
I’m considering building an online course to help writers produce good work and build an audience at the same time. Here’s the working outline—what do you think?
Nine months into my new business, I decided to give myself a performance review. I asked for input from my mentors, friends, and clients, and what I found challenged my initial assumptions. I’m doing this “in the open” so that maybe others can gain something from watching me go through the process.
Independent Advisor and Content Strategist Michael Boezi pulls back the curtain on his business, Control Mouse Media, and redefines his value proposition.
Advisor and Content Strategist Michael Boezi pulls back the curtain on his business, Control Mouse Media, and realizes that you can’t serve all customers.
Author Advisor and Content Strategist Michael Boezi pulls back the curtain on his business, Control Mouse Media, and finds the sweet spot of his venture.
