The Status Quo has been overturned in the Shift to Digital, and a huge opportunity is right in front of you. The only thing standing in the way is your own fear.
Creative Commons (CC) Licenses can be a useful tool in giving you more control over your content and how it’s used. If you are planning to use a Creative Commons License for your work, here is a helpful “cheat sheet” to choose which license is best for your content strategy.
Creative Commons (CC) or All Rights Reserved (ARR)? Like many things, it’s a trade-off. With an open license, you trade control for propagation. What’s best for you and your content? Let’s look at your goals, and go over some basic considerations as a part of your content strategy.
There are lots of ways to form connections in building your audience, but which strategy will work best for you? How do you invite people to read your work? How do you start the conversation? How do you keep it going?
Amazon is clearly the enemy, if you are a publisher. But what about to authors? As you might expect, the answer is complicated. Let’s look at both sides—and the path forward.
Curiosity is like a renewable energy source. There’s an inexhaustible supply out there. We just have to be open to it, to learn from one another, and to embrace change. In other words, curiosity is a choice.
Renowned PR Executive Richard Edelman issued a shocking wake-up call to his industry: Traditional marketing “is a short-term and broken model.” The New Way is “substantive storytelling.” In other words, content marketing.
The small nuances of your content strategy can make a big difference to whether or not your content performs. Where you share says something about you. Is it the message you intend? Or, is it working against you?
