The goal of content strategy is to do much more than drive awareness. It’s about creating a narrative about your brand, and making sure that all of your content is contributing to that narrative.
Content marketing is about using content as an instrument to start a relationship with a potential customer and build trust over time until you’re in position to ask for the sale. And it is always more effective if it’s a part of a complete content strategy.
Content marketing, if done properly, is a great instrument for building trust. It allows you to connect with people regularly so you can show them why they can—and should—trust you. But it will take consistency, persistence, and patience—the three “core elements” of content marketing.
In the fourth episode of “Marketing without the Marketing,” Michael Boezi talks about how to establish an online presence with The Three Pillars of Online Branding: Web, blog, and social.
In the third episode of “Marketing without the Marketing,” Michael Boezi talks about how to cut the marketing speak and get better results using content marketing instead.
Creativity can be fickle. In the times where it’s flowing, you feel unstoppable. But when it’s not, the blinking cursor is insufferable. Writer’s block is an excuse, though. You have to come up with strategies for how to push past it.
In the second episode of “Marketing without the Marketing,” Michael Boezi looks at his two audiences and the only metric that matters when measuring the effectiveness of your content strategy.
Do you understand the social etiquette of following and following back in Twitter? Here are some techniques for managing it quickly so that you can be more efficient and lower your overall time commitment.
