Let’s look at the considerations around whether or not writing a book should be a part of your overall content strategy.
Blog
Building a Course for Writers
I’m considering building an online course to help writers produce good work and build an audience at the same time. Here’s the working outline—what do you think?
Testing My Assumptions (Podcast)
Nine months into my new business, I decided to give myself a performance review. I asked for input from my mentors, friends, and clients, and what I found challenged my initial assumptions. I’m doing this “in the open” so that maybe others can gain something from watching me go through the process.
Refining Your Value Proposition
Independent Advisor and Content Strategist Michael Boezi pulls back the curtain on his business, Control Mouse Media, and redefines his value proposition.
Firing One of Your Customers
Advisor and Content Strategist Michael Boezi pulls back the curtain on his business, Control Mouse Media, and realizes that you can’t serve all customers.
Finding the Sweet Spot of Your Business
Author Advisor and Content Strategist Michael Boezi pulls back the curtain on his business, Control Mouse Media, and finds the sweet spot of his venture.
Redefining Your Ideal Customer
Advisor and Content Strategist Michael Boezi pulls back the curtain on his business, Control Mouse Media, and redefines his ideal customer profile.
The Basics of Branding in the Digital World
Branding starts with setting up a basic online presence: Your website, your blog, and your social channels. Then you can start creating relationships by connecting over content.
Publishers: Fight for Your Own Future
Amazon vs. Hachette: When two multi-billion dollar companies fight it out, what I really care about is how it affects authors and their readers.
My Interview with the Meet Education Project
I was interviewed on the Meet Education Project, talking about why a content strategy is so important in today’s world (and for whom), how to get started for yourself, and some of the common mistakes that people make.