Michael Boezi, Founder and Managing Director of Control Mouse Media, was the first guest on the first episode of TV series called “The Future of Work,” created and hosted by Katy Tynan. Michael talks about content strategy, building an audience, and making the transition from employee to small business owner.
Blog
The Content Marketing Curve
The Basic Elements of Content Marketing
Marketing Without the Marketing
Selected Highlights from 2014
Your Audience of Audiences
Payment come in a variety of forms. Attention is worth a lot, though it’s still at the low end of the scale. Advocacy is worth more than attention, and sometimes worth more than money itself—all because it can accelerate and self-replicate. If everything is an exchange of value, what will it “cost” you to build your audience of audiences?
