Michael Boezi, Founder and Managing Director of Control Mouse Media, was the first guest on the first episode of TV series called “The Future of Work,” created and hosted by Katy Tynan. Michael talks about content strategy, building an audience, and making the transition from employee to small business owner.
Blog
The Content Marketing Curve
Content marketing takes time and effort, but the organic growth of a deeper connection with your audience is worth it—and it might even surpass the kind of impact you get with traditional marketing and advertising.
The Basic Elements of Content Marketing
Content marketing, if done properly, is a great instrument for building trust. Beyond good content, there are three key elements of your content strategy.
Marketing Without the Marketing
Marketing is not what it used to be, and that’s especially good news for writers. Here’s how you can “do” marketing without the marketing.
Selected Highlights from 2014
Here are some highlights from 2014—the year I started my new business.
Your Audience of Audiences
Payment come in a variety of forms. Attention is worth a lot, though it’s still at the low end of the scale. Advocacy is worth more than attention, and sometimes worth more than money itself—all because it can accelerate and self-replicate. If everything is an exchange of value, what will it “cost” you to build your audience of audiences?
Hand Over the Megaphone: Content Marketing is a Team Effort
Sure, word-of-mouth marketing can happen on its own, but are you really going to leave that to chance? Make your customers a part of your content strategy.
How to Hire the Right Customers
Selecting the right customers to involve is a critical component in the process of building your business. Notice that the choice is up to you—not to them. You don’t have […]
Let Your Customers Help
Once you’ve articulated the market need and identified your customer, it’s time to start crafting your solution. You’ve studied the landscape, you know their challenges, and you think you have a […]
Writing a Book: How to Get Started
Writing a book is a huge undertaking. Before you set out on this daunting task, here’s how to make it seem a little more manageable.