Who / What / When / Where / Why / How. The “Five Ws” of journalism can help you plan your content strategy too. Who: Know your audience(s). What: Choose […]
Blog
The Author as Publisher: The New Functions of You
Clay Shirky says that publishing is a button. The publisher in me bristles at the idea, but he may be right. You can fight this concept, or you can embrace it. If every writer […]
Content Marketing is Your Only Choice
Traditional marketing does not work anymore. Consumers are connected now; peers have more power than “brand messaging.” As a marketer, Content Marketing is now your only option to reach the New Consumer.
What Makes Good Content?
Content is connection. Whether in narrative writing, a blog post, a podcast, or a video, you are seeking connection. Good content connects. Poor content impedes connection. In the digital world, […]
Corporate Offset Credit
Aren’t carbon offsets just a way to sweep the problem under the rug? “More convenient alternatives to reducing one’s own fossil-fuel consumption” sounds like permission to keep polluting, right? Source: […]
Creating Good Content: Considerations for Educators
You are a Real Teacher. You share your expertise, you inspire, you lead, you motivate, you urge. You are a guide. You listen, you struggle, you offer. In its best […]
Some Settling May Occur
Connect: Instagram | TikTok | YouTube // Stream: Spotify | Apple | Pandora A commodity product, machine packed. It’s not quite a lie, but it’s not quite the truth either. Or at least […]
No Excuses in the New System
Amanda Palmer. I’m not sure why this woman needs a backlash. She writes smart songs, and does performance art. She’s articulate in her opinions. You might like her work, or […]
“How to Escape Education’s Death Valley”
Sir Ken Robinson: “Change the conditions,” and schools will “spring to life.” Bet on teachers. Bet on curiosity vs. compliance. Bet on creativity vs. standardization.
Predictions for the “Creative Destruction” of Higher Education
Investor view of the higher ed landscape of the future; fertile and favorable for entrepreneurs: In the immortal words of economist Joseph Schumpeter, higher education is headed for “creative destruction,” […]