Who / What / When / Where / Why / How. The “Five Ws” of journalism can help you plan your content strategy too. Who: Know your audience(s). What: Choose […]
Clay Shirky says that publishing is a button. The publisher in me bristles at the idea, but he may be right. You can fight this concept, or you can embrace it. If every writer […]
Traditional marketing does not work anymore. Consumers are connected now; peers have more power than “brand messaging.” As a marketer, Content Marketing is now your only option to reach the New Consumer.
Content is connection. Whether in narrative writing, a blog post, a podcast, or a video, you are seeking connection. Good content connects. Poor content impedes connection. In the digital world, […]
Aren’t carbon offsets just a way to sweep the problem under the rug? “More convenient alternatives to reducing one’s own fossil-fuel consumption” sounds like permission to keep polluting, right? Source: […]
You are a Real Teacher. You share your expertise, you inspire, you lead, you motivate, you urge. You are a guide. You listen, you struggle, you offer. In its best […]
Connect: Instagram | TikTok | YouTube // Stream: Spotify | Apple | Pandora A commodity product, machine packed. It’s not quite a lie, but it’s not quite the truth either. Or at least […]
Amanda Palmer. I’m not sure why this woman needs a backlash. She writes smart songs, and does performance art. She’s articulate in her opinions. You might like her work, or […]
Sir Ken Robinson: “Change the conditions,” and schools will “spring to life.” Bet on teachers. Bet on curiosity vs. compliance. Bet on creativity vs. standardization.
Investor view of the higher ed landscape of the future; fertile and favorable for entrepreneurs: In the immortal words of economist Joseph Schumpeter, higher education is headed for “creative destruction,” […]
