Today’s customers require a relationship with you. Awareness campaigns will only get you so far; you need a content strategy to help them get to know you.
We are trained to be fearful of one another, so they can sell our safety back to us. The solution? Empathy. We don’t need to listen to their drumbeat of fear – we just need each other.
What we see in the movies (and other media, of course) sets unrealistic expectations for all of us. But “we’ll just have to try this scene again, what else can we do?” From “Movies Ruin Everything” by Michael Boezi, with “Live Liner Notes.”
Creating a business relies on making connections. As an entrepreneur, that connection will happen around content—which means that you need a content strategy.
As an author, your content strategy needs to include the many forms of content beyond your book, working together holistically to tell a cohesive story about you.
Writing is powerful. The best journalists understand that they are literally writing history, in real time. It’s true of all writers, in a way. “Black & White” by Michael Boezi, with “Live Liner Notes.”
