Blog

December 30, 2013 By Michael Boezi Leave a Comment

Content Strategy: Monetizing Your Content

Monetizing digital content is not easy. As an educator, this may not be your ultimate goal, but doesn’t hurt to prepare your content with this in mind.

December 23, 2013 By Michael Boezi Leave a Comment

Author as Marketer: Connecting Around Content

Successful authors embrace the fact that marketing is their responsibility now. The New Rules require real conversations with real readers. The channels to connect are numerous—roll up your sleeves and do the work of connecting.

December 16, 2013 By Michael Boezi Leave a Comment

Making Better Decisions Using Data Over Hunches

Today’s book industry is churning, searching for a new equilibrium in the Shift to Digital. Data can provide a much more accurate, real-time reading of the conditions of a changing environment—and help authors and publishers make better decisions.

December 10, 2013 By Michael Boezi Leave a Comment

Gatekeepers Are No Longer Required

Welcome to the Age of Authors. Gatekeepers are still valuable, but they are not the only way to get in front of an audience anymore.

December 5, 2013 By Michael Boezi Leave a Comment

Content Strategy: Connection Around Content

What’s the point of creating Good Content if there’s no connection? There are lots of ways to form connections using the Web, but which one is best for you?

November 26, 2013 By Michael Boezi Leave a Comment

Authors: What is Content?

Hint: It’s not just your book. Forming a tight connection with your audience depends on your content strategy, so let’s make sure that it’s complete.

November 21, 2013 By Michael Boezi Leave a Comment

Content Strategy: Optimizing Your Content

Just because you stand at the podium doesn’t mean that people will listen. In the digital world, everyone has the podium. How do you rise above the noise? You have to position yourself properly and earn the right to be heard. It comes down to three things: searchability, discoverability, and authority.

November 18, 2013 By Michael Boezi 4 Comments