Monetizing digital content is not easy. As an educator, this may not be your ultimate goal, but doesn’t hurt to prepare your content with this in mind.
Blog
Author as Marketer: Connecting Around Content
Successful authors embrace the fact that marketing is their responsibility now. The New Rules require real conversations with real readers. The channels to connect are numerous—roll up your sleeves and do the work of connecting.
Making Better Decisions Using Data Over Hunches
Today’s book industry is churning, searching for a new equilibrium in the Shift to Digital. Data can provide a much more accurate, real-time reading of the conditions of a changing environment—and help authors and publishers make better decisions.
Gatekeepers Are No Longer Required
Welcome to the Age of Authors. Gatekeepers are still valuable, but they are not the only way to get in front of an audience anymore.
Content Strategy: Connection Around Content
What’s the point of creating Good Content if there’s no connection? There are lots of ways to form connections using the Web, but which one is best for you?
Authors: What is Content?
Hint: It’s not just your book. Forming a tight connection with your audience depends on your content strategy, so let’s make sure that it’s complete.
Content Strategy: Optimizing Your Content
Just because you stand at the podium doesn’t mean that people will listen. In the digital world, everyone has the podium. How do you rise above the noise? You have to position yourself properly and earn the right to be heard. It comes down to three things: searchability, discoverability, and authority.
What Is Advocacy Marketing?
Like everything that digital has touched, marketing has changed dramatically. Advocacy Marketing is based on the principle that you are far more likely to be influenced by someone you trust than someone you don’t.
Content Strategy: Organizing Your Content
You risk losing your reader’s attention immediately if you are not clear, interesting, informative, and easy-to-follow. The presentation and organization of your content makes a huge difference to how it will be received.
Author as Publisher: The New Functions of You
Create / Develop / Refine / Deliver / Connect. Authors: These are the New Functions of You. Be your own publisher. Connect directly with your audience.