Search Engine Optimization (SEO) is important, but it’s not everything. Here are some tips on how to build your audience by building your online authority.
The small nuances of your content strategy can make a big difference to whether or not your content performs. Where you share says something about you. Is it the message you intend? Or, is it working against you?
You risk losing your reader’s attention immediately if you are not clear, interesting, informative, and easy-to-follow. The presentation and organization of your content makes a huge difference to how it will be received.
If you are building a business from the ground up, you have to find your first customer. All your efforts should be focused on this important milestone. After all, if you don’t find your first customer quickly, then you may never get your business off the ground.
Begin your book project with a simple content audit. Follow along with The Glass Box Project, a “live” book project designed to help non-fiction authors.
