A name is important. Your brand will be built around it. Pick one that is durable.
Blog
Optimizing for Online Authority
Search Engine Optimization (SEO) is important, but it’s not everything. Here are some tips on how to build your audience by building your online authority.
Going from Blog to Book
Your blog can be the starting point for a book project. Here’s how to start the process.
Content Strategy for Authors: Choosing Your Channel
The small nuances of your content strategy can make a big difference to whether or not your content performs. Where you share says something about you. Is it the message you intend? Or, is it working against you?
Providing Value (Podcast)
Dump your transactional mindset. Provide genuine value to your audience first, and over time you’ll earn the right to ask for something in return.
My Interview with DIY Author
A content strategy is important to authors. I discuss why in an interview with Chris Well of DIY Author.
Authors: Presenting Your Content Clearly
You risk losing your reader’s attention immediately if you are not clear, interesting, informative, and easy-to-follow. The presentation and organization of your content makes a huge difference to how it will be received.
Creating a Hero of Your Story
Your customer is the hero of the story, not you. Savvy entrepreneurs know this, and construct their content strategy around it.
Your First Customer
If you are building a business from the ground up, you have to find your first customer. All your efforts should be focused on this important milestone. After all, if you don’t find your first customer quickly, then you may never get your business off the ground.
Starting Your Book Project
Begin your book project with a simple content audit. Follow along with The Glass Box Project, a “live” book project designed to help non-fiction authors.