Twitter has its own “social code,” which can be very confusing to new users. How do you find people to follow? What do you do when someone follows you? Since we’re using Twitter to make connections with people we don’t know already, these are important questions to answer.
In order to get the most out of the platform, you need to learn the conventions, understand the context, and learn the “language” of Twitter. Like learning anything, it takes practice. You have to make it a habit.
Twitter is a social space, which means that bi-directional connections are expected. Too much “one-way” behavior, and you’ll hit a wrong note with the community.
One of the first things you need to learn in order to “speak” Twitter is the social etiquette of following and following back. I lay out my strategy here, expanding on a prior piece called, How to Build an Audience on Twitter. I offer some actual examples from my own Twitter account, and I’ve included techniques for managing it quickly so that you can be more efficient and lower your overall time commitment. After all, you don’t want to spend all your time on the platform—just enough to start making some beneficial connections.
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To see all three parts in the series, here’s the playlist: http://bit.ly/twitter-basics-playlist.
For more about content strategy—how it can help you, and how to implement it for yourself—I invite you to read this collection of articles on the topic, or you can join my mailing list.
If you find that you need specific help, contact me directly here: http://michaelboezi.com/contact.
Thanks for watching!
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Copyright 2015 Control Mouse Media, LLC http://www.controlmousemedia.com. All rights reserved. Unauthorized use is a violation of applicable copyright laws. All views or opinions expressed in this video and its description are solely those of the author and do not represent those of the author’s employers or clients, past or present.
Music credit: System of Saints http://bit.ly/system-of-saints.
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