I teach a graduate course at Emerson College called, “Fundamentals of Content Strategy.” Here’s a look at each of my students’ projects – including two thesis projects from the past year.
Blog
Facebook Is Not the Place for Politics (If You Want to Have an Impact)
As an experiment, I’m curtailing my Facebook usage this year. I won’t be deleting my account, as I still need it for business. But I find that every time I check Facebook, I’m less happy than when I started. There’s now a raft of research that corroborates this feeling. However, if I cut back, will that be even worse?
Writing a Book: Considerations and Strategies for First-Timers
Do you ever wonder if you could write that book you’ve always been thinking about? It’s a huge undertaking, not to be taken lightly. But it can be incredibly rewarding too. In my experience helping hundreds of writers become authors, here are the considerations for if and how to start writing that book of yours.