Marketing often feels “icky” to small business owners, solo entrepreneurs, authors, and other creatives. When you ARE your brand, you don’t want to be a self-promoter. Soft-touch marketing is the answer – not only does it feel better, but in light of today’s consumer behavior, it’s also more effective too.
Blog
Becoming a Writer: The New Skill Set
A massive shift in the publishing business is empowering today’s writers in ways that were simply not possible in years past. Reaching readers directly has never been easier, and the writers who know how to take advantage of the new strategies and tools are charting new paths to success. Here’s an overview of the strategies and skills you’ll need to work towards financial freedom as a writer.
Defense Wins Championships
Optimizing Your Platform: From Foundation to Funnel (Arlington, MA – June 2, 2018)
Student Projects, Spring 2018
Facebook Is Not the Place for Politics (If You Want to Have an Impact)
As an experiment, I’m curtailing my Facebook usage this year. I won’t be deleting my account, as I still need it for business. But I find that every time I check Facebook, I’m less happy than when I started. There’s now a raft of research that corroborates this feeling. However, if I cut back, will that be even worse?
Writing a Book: Considerations and Strategies for First-Timers
Do you ever wonder if you could write that book you’ve always been thinking about? It’s a huge undertaking, not to be taken lightly. But it can be incredibly rewarding too. In my experience helping hundreds of writers become authors, here are the considerations for if and how to start writing that book of yours.
