Have you noticed that social media is not as effective anymore? That your website traffic is down? That people aren’t opening your email newsletters as much? Content marketing has changed a lot over the past 5 years alone.
Blog
Why Your Author Platform Is So Important to Publishers
Today’s publishing industry takes fewer chances on new authors. Having a strong author platform is one way to show that you are a low-risk investment. Why has this gotten even more important to publishers? Let’s take a look at the shift in power dynamics and what it means for authors trying to get signed.
3 Shows in 1 Week
The Customer Journey: Five Common Waypoints
Ethical Marketing Is Not an Oxymoron
Teaching Online: First Impressions
Growing Your Audience: Taking Your Talent to the Next Level
Interrupting Everything
Creativity in Business and the Business of Creativity
There’s a myth that creativity and business don’t mix. In fact, the opposite is true: It’s never been more important to bring creativity into business, and there’s never been a better time to turn your creativity into a business. Here are 4 strategies to break down the myths that limit our potential.
