In my course at Emerson College, my students learn first hand about content strategy by applying it to a “live project” throughout the term. They choose the topic (though I have to approve it), and then build a set of content to teach others about that topic.
Many of them have some experience building websites, blogging, and social media – but what they learn here is how to pull everything together into a cohesive strategy. They always find it to be more challenging than they anticipate, and that was true of my students this term as well. You can see a list of everyone’s “live projects” below.
I also served as thesis advisor on two promising projects over the past year:
- Alyssa Loebig / Yellow Taxi Press: A new publishing company to fill the gap between YA (Young Adult) and NA (New Adult).
- Nicholas Moore / The Apparatus: A platform for citizen journalism, a project that was borne out of my Spring 2017 class.
Projects from Fundamentals of Content Strategy (PB-694-02), Spring 2018:
- Olivia Kajencki / Corporate Lioness: Women taking on corporate America
- Sarah Rush / Mirror Lucid: Teaching lucid dreaming as a skill
- Kaley Kiermayr / AboutFace: Teaching gender-neutral beauty advice
- Katherine Tozer / The Trip Center (Podcast): Planning wilderness canoe trips
- Tamara Grasty / The Crit List: Dungeons & Dragons for amateurs and novices
- Betsy Parks / Semi Scratch Solo Meals: Meal planning and cooking for one
- Albert Romero / Lower Back Pain Community: Managing chronic pain
- Jayne Roberts / Hollow Lit: Inspiring beginning writers
- Hayden Pickens / Genre Breaker (Podcast): Exploring different lit genres
- Joseph Li / The Hopeful Companion: Gaming meets positive thinking
- Natalie Yera / Nat’s Delicious Eats: Cooking for beginners
- Christian Harrington / Dawdle & Laze: The power of idleness to de-stress
If you’re interested in taking a class with me, I have a bunch of different options.
Content Strategy Basics: An Overview (Free Online Course)
To get an top-level overview of content strategy, I invite you to jump right in. I produced this free online course to show you to how to connect with an audience, build trust, and ultimately, earn paying customers.
It’s for small business owners of all types, including solo entrepreneurs, freelancers, writers, musicians, and other creatives.
The course content is open to the public – you do not need to register.
Content Marketing for Creatives (Online Course)
This comprehensive online course is for writers and other artists, and it’s based on the course I teach at Emerson College It consists of 42 video modules, with dozens of worksheets, templates, and guided assignments. The introductory lesson is open is you want to get a taste.
How to Start a Business: A Case Example (Free Online Course)
Starting a business is difficult, which is why I created a free online course on how to start a business, taking you through my process as I built my own company, Control Mouse Media, LLC.
In 8 video lessons, we go from a standing start on Day 1, and take you through all the major milestones of success and failure in the first 18 months or so. The course is free – register here:
More Online Courses
Here’s the complete list of current and upcoming courses I offer. Sign up to be notified of future courses!