Why does business need to a be a ruthless, zero-sum game? It doesn’t. You can still be successful by being nice – and in point of fact, I think that you can be even more successful if you unlearn some of the awful lessons that the corporate world teaches.
Blog
Promoting Your Writing Using Content Marketing
Writers hate marketing themselves – with good reason. Who wants to be annoying, aggressive, and always selling? Thankfully, there is an alternative that’s much more effective anyway. It’s content marketing, and writers in particular are finding its soft-touch methods to be a relief – and a lot more in tune with the buying behavior of today’s readers.
The New Marketing and Sales
Your Author-Publisher Platform: Creating a Pathway to Purchase (Marlborough, MA – November 17, 2018)
Building Your Platform: A Requirement for Today’s Writers
If you hope to be a published author someday – or to self-publish and sell your books yourself – your author platform is absolutely critical. In fact, it’s almost impossible to achieve any measurable success without an author platform. Here’s a quick overview of how to get started establishing your platform – for new writers and experienced writers too.
The Rockmores: Live on Studio B Sessions
The New Customer Relationship
How to Create a Marketing Quiz for Lead Generation
People like to find out about themselves. A quiz can be a fun and useful way to introduce people to your product or service, in a much more indirect way. It’s your opportunity to show that you understand their needs, and to start building enough trust to earn a transaction. Here are the different quiz types and principles for designing the perfect marketing quiz.
Soft-Touch Marketing Is More Respectful… and More Effective
Marketing often feels “icky” to small business owners, solo entrepreneurs, authors, and other creatives. When you ARE your brand, you don’t want to be a self-promoter. Soft-touch marketing is the answer – not only does it feel better, but in light of today’s consumer behavior, it’s also more effective too.
Becoming a Writer: The New Skill Set
A massive shift in the publishing business is empowering today’s writers in ways that were simply not possible in years past. Reaching readers directly has never been easier, and the writers who know how to take advantage of the new strategies and tools are charting new paths to success. Here’s an overview of the strategies and skills you’ll need to work towards financial freedom as a writer.