There is no article you can read, video you can view, or social feed you can scroll through without being interrupted.
The never-ending series of desperate attempts to steal our attention from what we actually want to see results in surprise after unwelcome surprise – pop-ups and modals and “welcome mats” that leave us searching for the opt-out.
It’s one thing to earn our attention by producing great content. It’s quite another to steal attention by being the thing that interrupts us from that great content.
Every time I experience this, I feel like I’ve been Rickrolled.
If you don’t know what a Rickroll is, let me Rickroll you right here (though it’s not Rickrolling if you know it’s coming). Or you can skip to 8:28 of this episode (after the music) and I’ll define it for you in 20 seconds.
Soft-touch, ethical marketing is not only more respectful to us as consumers, but more effective too. Here’s an overview of what I call The New Marketing and Sales. Bad marketing drives me crazy. As a practitioner, I try not to fall prey to the same shitty tactics I see out there. I share what I learn in the field in my podcast and blog.
I invite you to subscribe and we’ll look at these things together. It’s a simple feed – quick reminders, no spam, no selling your address, no Rickrolling. You choose what you receive, how often, and I make it easy to ditch too. This is the way it should be – it’s your inbox, not mine)
Anyway, see you out there. All we can do is 1) set an example, and 2) support anyone who does the same.