UPDATE: This presentation is available in a mini-course version.
I will speaking at the IPNE 7th Annual New England Publishing Conference meeting on Saturday, talking to a group of authors and publishers about how to build and optimize their platform to guide readers down a pathway to purchase. It’s hosted by the Independent Publishers of New England.
If you’re in the Metro Boston area, please join if you are able. Details about registration are below.
When: November 17, 2018, 9 AM-6 PM
Where: Hilton Garden Inn, Marlborough, MA
Your Author-Publisher Platform: Creating a Pathway to Purchase
Building your platform is the single most important thing you can do for your business as an author or publisher. In fact, it’s almost impossible to achieve any measurable success without it.
For many writers, this is the worst part of the job. No one likes to be self-promotional – and the marketing slog (especially social media) can feel like a set of empty activities with minimal effect.
For many publishers, this is difficult because it relies on the strength of the stable. If your authors are good at marketing, you do well. If not, it’s a steep uphill climb.
In this session, we’ll go beyond the basics to get into the important nuances of using your website, your blog, social media, and a sound email strategy to discover new readers and guide them down a pathway to purchase.
Michael Boezi is a writer, educator, and 17-year publishing industry veteran with early-stage startup experience as well. He started Control Mouse Media, LLC in 2014 to help small business owners – including writers and other creatives – build their online audience using a carefully-constructed content strategy.
He teaches a graduate-level course at Emerson College called Fundamentals of Content Strategy, and produces and hosts a weekly podcast called Marketing Without the Marketing: http://marketingwithoutthemarketing.com.
For more details about Michael and his current projects, please see: http://michaelboezi.com/now.
Register for the Event
You can register here on the IPNE event page: http://ipne.org/event-2966349
IPNE membership is not required to attend; but it’s worthwhile to join and take advantage of the full range of benefits of membership. You can learn more at IPNE.org.