Creating a business relies on making connections. As an entrepreneur, that connection will happen around content—which means that you need a content strategy.
As an author, your content strategy needs to include the many forms of content beyond your book, working together holistically to tell a cohesive story about you.
Writing is powerful. The best journalists understand that they are literally writing history, in real time. It’s true of all writers, in a way. “Black & White” by Michael Boezi, with “Live Liner Notes.”
Fear can be a really healthy thing, especially when it motivates you to push the boundaries and get out of your comfort zone. But what about when your own fear is used against you? “Scare Me” by The Selectmen, with “Live Liner Notes.”
If you are trying to connect, then your art depends on someone else. Here’s the issue with that: You can’t control others’ reactions. All you can control is what you create, and deploy, and how.
The Shift to Digital is happening, and we are living through a moment in history that will prove to be even more revolutionary than the Gutenberg press. How cool is that? “Stupid Gutenberg” by The Selectmen, with “Live Liner Notes.”
