Today’s authors are entrepreneurs. They are running a business, whether they think of it that way or not. Self-published authors get this, but it’s time for all authors understand how to take charge of their own success.
Blog
Setting Goals as an Author (Podcast)
Having unrealistic goals can have a negative effect on your strategy or decision-making process. Here’s a simple way to chart your roadmap to success as an author.
Author as Entrepreneur
As an author, you are a startup and your book is the product. It’s your business—it’s time for you to think of it that way.
Simple Rules for Success as an Author (Podcast)
The Old Rules don’t work anymore, which is a great thing for you. Whether you have a publisher or self-publish, the New Rules are the same—you need to produce a good product and build your own audience.
Imagine My Surprise
The interplay between artist and audience is endlessly fascinating: “Who cares what actions do when words are good enough?”
Learning and providing value—at the same time!
I am learning about the issues that non-fiction authors face—and you can get something out of it too!
Why You Need a Content Strategy (Infographic)
Today’s customers require a relationship with you. Awareness campaigns will only get you so far; you need a content strategy to help them get to know you.
Making Consumers Out of Citizens
We are trained to be fearful of one another, so they can sell our safety back to us. The solution? Empathy. We don’t need to listen to their drumbeat of fear—we just need each other.
Entrepreneurs: Why Do You Need a Content Strategy?
Building a new business is difficult. But the rules have changed, and they are in your favor now. All you need is a cohesive content strategy.
The Movies Ruin Everything
What we see in the movies (and other media, of course) sets unrealistic expectations for all of us. But “we’ll just have to try this scene again, what else can we do?” From “Movies Ruin Everything” by Michael Boezi, with “Live Liner Notes.”