Today’s authors are entrepreneurs. They are running a business, whether they think of it that way or not. Self-published authors get this, but it’s time for all authors understand how to take charge of their own success.
Having unrealistic goals can have a negative effect on your strategy or decision-making process. Here’s a simple way to chart your roadmap to success as an author.
The Old Rules don’t work anymore, which is a great thing for you. Whether you have a publisher or self-publish, the New Rules are the same—you need to produce a good product and build your own audience.
Today’s customers require a relationship with you. Awareness campaigns will only get you so far; you need a content strategy to help them get to know you.
We are trained to be fearful of one another, so they can sell our safety back to us. The solution? Empathy. We don’t need to listen to their drumbeat of fear—we just need each other.
What we see in the movies (and other media, of course) sets unrealistic expectations for all of us. But “we’ll just have to try this scene again, what else can we do?” From “Movies Ruin Everything” by Michael Boezi, with “Live Liner Notes.”
