If you are trying to build an audience, Twitter is a great platform. Unlike the other major social platforms, it’s an open network. That means that you have a better ability to reach people that you don’t already know.
But despite its power, new users are often confused about how to “make it work” for them. Many people give up before they’ve given it an honest try.
Seeking to dispel some of the confusion, I wrote a piece earlier this year called, How to Build an Audience on Twitter, in which I covered my basic methodology for using the platform. I’ve gotten a lot of follow-up questions, so I thought I’d do a deeper dive on a few particular points from the post. So here’s the first of a brief 3-part series, with live examples from my own Twitter account so that you can see how it works in practice.
This piece is about sharing a mix of original content and curated content, and finding the right balance for your audience. There are a lot of opinions and guidelines about the right content mix, such as the 80/20 rule (80% curated, 20% original), but my belief is that you have to find what works for your specific audience. Every audience is different, but if you are consistently providing value to them, they will be happy with what you’re doing—whether it’s curated content or original content.
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To see all three parts in the series, here’s the playlist: http://bit.ly/twitter-basics-playlist.
For more about content strategy—how it can help you, and how to implement it for yourself—I invite you to read this collection of articles on the topic, or you can join my mailing list.
If you find that you need specific help, contact me directly here: http://michaelboezi.com/contact.
I offer a wide variety of services, from coaching and strategizing to writing and editing. My goal is to train you so that you can do all this on your own and not be dependent on me. Most of all, I want to make you successful. It’s all available to you in today’s world—you just need a strategy.
Thank you for watching!
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Copyright 2015 Control Mouse Media, LLC http://www.controlmousemedia.com. All rights reserved. Unauthorized use is a violation of applicable copyright laws. All views or opinions expressed in this video and its description are solely those of the author and do not represent those of the author’s employers or clients, past or present.
Music credit: System of Saints http://bit.ly/system-of-saints.
This is great stuff. I really like the video. The info is great and the example on Twitter is really helpful. It solidifies for me your writing and the work you’ve been doing.
Thank you Paulotus! More to come on the topic too!