Blog

May 25, 2016 By Michael Boezi Leave a Comment

Ideas vs. Execution (Podcast)

Ideas are a dime a dozen, even the great ones. It’s the execution that counts. So, if you’ve got a great idea, get going. Start building, start creating, start testing. Start solving problems. There’s nothing in your way.

April 29, 2016 By Michael Boezi Leave a Comment

Learning by Teaching: My First Term

Here’s what I learned from teaching my first course at Emerson College – including a roster of my students’ class projects for Fundamentals of Content Strategy. Have a look at their work!

March 3, 2016 By Michael Boezi Leave a Comment

How the Consolidation of Media Affects Your Content Strategy

At this year’s DLD Conference, Dr. Scott Galloway (NYU Stern School of Business) describes in great detail the massive media shift that has the potential and power to destroy any business that doesn’t know—and play by—the New Rules. Is your content strategy in line with Google, Facebook, Apple, and Amazon? Let’s take a look.

January 7, 2016 By Michael Boezi Leave a Comment

Teaching and Learning: Two New Projects for 2016

Introducing two new projects for 2016: An online course that I’m developing called Content Strategy for Creatives and another graduate course offered at Emerson College.

January 5, 2016 By Michael Boezi Leave a Comment

Creating a Learning Environment

A statement of my teaching philosophy, prepared as I was developing my course at Emerson College called “Topics in Writing and Publishing: Fundamentals of Content Strategy.”

December 22, 2015 By Michael Boezi Leave a Comment

Thank You, Internet

I wasn’t going to post this week, but I couldn’t stop myself. Lately I’ve been overwhelmed by gratitude. Thank you to all my listeners, readers, and supporter – I appreciate all of you!

December 16, 2015 By Michael Boezi Leave a Comment

How to Plan Your Content Strategy

The goal of content strategy is to do much more than drive awareness. It’s about creating a narrative about your brand, and making sure that all of your content is contributing to that narrative.

December 2, 2015 By Michael Boezi Leave a Comment

Content Marketing is Not Enough: Why You Need a Content Strategy

Content marketing is about using content as an instrument to start a relationship with a potential customer and build trust over time until you’re in position to ask for the sale. And it is always more effective if it’s a part of a complete content strategy.

September 15, 2015 By Michael Boezi Leave a Comment

The Three Core Elements of Content Marketing (Podcast)

Content marketing, if done properly, is a great instrument for building trust. It allows you to connect with people regularly so you can show them why they can—and should—trust you. But it will take consistency, persistence, and patience—the three “core elements” of content marketing.

September 9, 2015 By Michael Boezi Leave a Comment

Twitter Basics: Direct Messages

Direct messages are the most misused feature on Twitter. Everyone hates automated DMs, they are nothing more than spam. What can we do about it?