NOTE: I will have a recorded version of this session available in Patreon for supporters – available soon.
I spoke at the IPNE 9th Annual New England Publishing Conference meeting on Friday, talking to a group of authors and independent publishers about podcasting as a means of book promotion. The event was hosted by the Independent Publishers of New England.
Session Details and Description
When: Friday November 6, 2020, 4:00-5:00 pm
Podcasting as a Virtual Book Group
COVID-19 has forced us to get more serious about our online presence. Without the ability to gather in person as easily, we need to focus on creating new opportunities in the digital realm.
Michael Boezi will talk about how to use a podcast to create a Virtual Book Group to 1) find new readers and 2) create fans of you and your work. It’s simple to set up and run this strategy, even if you’ve never worked with audio before.
After an overview of this podcasting strategy, Michael will conduct an AMA on “The Digital Representation of You,” taking specific questions on Web strategy, SEO, blogging, email marketing, social media, and online storefronts. Please come with questions.
Michael Boezi is a writer, educator, and 17-year publishing industry veteran with early-stage startup experience as well. He started Control Mouse Media, LLC in 2014 to help small business owners – including writers and other creatives – build their online audience using a carefully-constructed content strategy.
He teaches a graduate-level course at Emerson College called Fundamentals of Content Strategy, and produces and hosts the long-running podcast called Marketing Without the Marketing: https://controlmousemedia.com/podcast
For more details about Michael and his current projects, please see: http://michaelboezi.com/now.
Register for the Event
IPNE event page: http://ipne.org/page-1861145
IPNE membership is not required to attend; but it’s worthwhile to join and take advantage of the full range of benefits of membership. You can learn more at IPNE.org.
This mini-course lays out an end-to-end strategy and all the important nuances of using your website, your blog, social media, and a sound email strategy to find new readers and guide them down a pathway to purchase.
The first module is open to the public, if you want to see a sample.