I will be the featured speaker at the Metro Boston Independent Publishers meeting this weekend, talking to a group of authors and publishers about how to build and optimize their platform. It’s hosted by the Independent Publishers of New England, a wonderful organization that is extremely helpful to authors and publishers of all types.
If you’re in the Boston area, please join if you are able. Details about registration are below.
When: Saturday June 2, 2018 10 am-12 pm
Where: 74 Pleasant St. Arlington MA 02476
Optimizing Your Platform: From Foundation to Funnel
Building your author platform is the single most important thing you can do for your career as a writer. In fact, it’s almost impossible to achieve any measurable success without an author platform.
Whether you self-publish or work with a traditional publisher, marketing is your responsibility. For many writers, this is the worst part of the job. No one likes to be self-promotional – and the marketing slog (especially social media) can feel like a set of empty activities with minimal effect.
Having an OPTIMIZED platform can change that. In this session, we’ll go beyond the basics to get into the important nuances of using your website, your blog, social media, and a sound email strategy to discover new readers and guide them down a pathway to purchase.
Michael Boezi is a writer, educator, and 17-year publishing industry veteran with early-stage startup experience as well. He started Control Mouse Media, LLC in 2014 to help small business owners – including writers and other creatives – build their online audience using a carefully-constructed content strategy.
He teaches a graduate-level course at Emerson College called Fundamentals of Content Strategy, and produces and hosts a weekly podcast called Marketing Without the Marketing: http://marketingwithoutthemarketing.com.
For more details about Michael and his current projects, please see: http://michaelboezi.com/now.
Register for the Event
You can register here on the IPNE event page: http://ipne.org/event-2897608
IPNE membership is not required to attend; but it’s worthwhile to join and take advantage of the full range of benefits of membership. You can learn more at IPNE.org.