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April 4, 2017 By Michael Boezi Leave a Comment

Respect Your Audience (Episode 59)

Your audience will come to you. Give them time. When it’s their decision, it will be a stronger bond between brand and consumer. Are you willing to give up some control for a deeper relationship with your customers?

February 22, 2017 By Michael Boezi Leave a Comment

Hope Is Not a Marketing Plan

There are no shortcuts in building a business. That’s why those insidious “instant success” stories are dangerous to real, working businesses. Here is one of those stories – and my reaction to it.

January 17, 2017 By Michael Boezi Leave a Comment

Taking a Stand Against Deceptive Marketing Tactics

Ad-driven media is still the dominant paradigm, undermining the Web’s promise and potential. When you incentivize clicks as the only metric that matters, what do you expect? Cheap tactics for cheap clicks. Ev Williams, founder of Twitter, is taking a stand. Can he “save the Web,” or is it too late?

December 7, 2016 By Michael Boezi Leave a Comment

Starbucks Rewards: An Evolution in Data-Driven Marketing

The more you know your customer, the better. That can be in face-to-face interactions, or as Starbucks is showing, through individualized data. Here’s a look at the innovations of the new Starbucks Star Rewards Program – and how you can apply the lessons to your own business.

September 21, 2016 By Michael Boezi Leave a Comment

Using Social Media for Business: Strategies for Long-Term Success

How would you rate your use of social media for business? Has it been successful, or a waste of time? Whether you are just getting started with social media – or you’re in need of a reboot – here’s a collection of resources to help you focus your strategy and make better connections with your customers and prospects.

August 16, 2016 By Michael Boezi Leave a Comment

Content Marketing vs. Content Strategy

Content marketing is only one facet of a complete content strategy. To get the most out of your efforts, you need to have a clearly definable and measurable set of goals. Like anything in business, the planning process is an important component of your success.

July 13, 2016 By Michael Boezi Leave a Comment

Content Strategy: Content as an Asset (Podcast)

Content strategy can make you a lot more efficient if you treat your content as a business asset. With a little strategic planning up front, your content can be a renewable resource—an investment rather than a cost.

June 16, 2016 By Michael Boezi Leave a Comment

Why is Content Marketing Important for Your Business?

Content marketing is no longer seen as an “extra” activity, but as an essential way to connect with potential customers to build enough trust to lead to a sale. But are you getting the most out of your efforts?