Author advocate Hugh Howey has just launched a new project called AuthorEarnings, which will change the way the we look at the business of publishing.
Art is a mixture of skill and risk. My contention is that both of these are required in order for it to be considered art.
We need to help independent authors elevate the quality of their work, remove the stigma, and celebrate the spirit independent artistry. It’s not just good for indie authors; it’s good for everyone.
Welcome to the Age of Authors. Gatekeepers are still valuable, but they are not the only way to get in front of an audience anymore.
Like everything that digital has touched, marketing has changed dramatically. Advocacy Marketing is based on the principle that you are far more likely to be influenced by someone you trust than someone you don’t.
Authors buy in to the illusion that the publisher is going to market their book effectively. Over and over again, they are disappointed. What authors may not know—or might not want to hear—is that it’s a strategy, not a failing.
Publishers still position themselves as the tastemakers, but they are not. Readers are. Empowered by the Web, readers got more powerful. In turn, authors did too.
The new dynamics of publishing opened up a world of possibilities. Yet, publishers continue to rely on predictable performance from established talent. They take fewer chances on new authors and get very conservative in their decisions.
David Parker has a wide-ranging perspective about the entire higher ed sector and those who serve it. His view is that there are six major trends in higher education that are converging, which he details in the the Blurring Lines Series. I was proud serve as advisor and series editor for the series, which is published in The EdTech Times.
If you are one of my regular readers of Tracked Change from Tumblr, WELCOME! As I mentioned in last Friday’s post, I am in the process of trying to relocate Tracked Change to this site. I find that WordPress is a little more suitable than Tumblr for long form, narrative content. Please follow Tracked Change at […]
Traditional marketing does not work anymore. Consumers are connected now; peers have more power than “brand messaging.” As a marketer, Content Marketing is now your only option to reach the New Consumer.