Author advocate Hugh Howey has just launched a new project called AuthorEarnings, which will change the way the we look at the business of publishing.
Art is a mixture of skill and risk. My contention is that both of these are required in order for it to be considered art.
We need to help independent authors elevate the quality of their work, remove the stigma, and celebrate the spirit independent artistry. It’s not just good for indie authors; it’s good for everyone.
Welcome to the Age of Authors. Gatekeepers are still valuable, but they are not the only way to get in front of an audience anymore.
Like everything that digital has touched, marketing has changed dramatically. Advocacy Marketing is based on the principle that you are far more likely to be influenced by someone you trust than someone you don’t.
Authors buy in to the illusion that the publisher is going to market their book effectively. Over and over again, they are disappointed. What authors may not know—or might not want to hear—is that it’s a strategy, not a failing.