Now that the spring semester is over, I thought I’d share my students’ work over the term. In my class at Emerson College, students learn first hand about content strategy by actively applying it to a “live project” of their choice. Starting from zero, they conceive and build a website to teach others something that they know very well. They get experience in website design, blogging, and social media. In addition to strategizing, designing a project plan, doing research, and measuring their results, they also learn how to organize and optimize digital content for maximum impact.
This group was fantastic. They had amazing ideas and classroom discussions were animated. But most of all, I liked that they were supportive of one another. In my view of marketing (and business in general), this spirit of generosity and the desire to help will serve them well in their future careers.
One of my students was recognized for her work in this course – Emily Neiss won a faculty award, and received a scholarship from Bookbuilders of Boston. Her project (listed below) is focused on helping aspiring authors survive the “slush pile.” She has first-hand experience in this area, reading and assessing “cold” submissions, so she was in a great position to help.
Here’s a list of everyone’s projects, so you can see their work for yourself:
- Emily Neiss / Diamond In the Slush: Insights into literary agents
- Jessica Weber / Gesso Art Guides: Learn the basics of painting from a painter
- Chantal Lozano / Uni Remedies: Safe and natural home remedies
- Nicholas Moore / Militant Millennial: “Building possibility beyond despair”
- Sarah Bryer / Brunoise: The Home Cook’s Mecca
- Brittany Greenway / Maché Madness: Paper Maché the Fun Way
- Shivangi Ramachandran / Holy Cow (Podcast): Decoding Indian mythologies
- Yaisha Liz Cordero Rivera / French Tout de Suite: Learn French the easy way
- Katherine Hogan / Pretty Average Weasel: Advice for millenials
- Robert Meyer / Larcenists Weekly: Tales of theft and astounding fraudulence
- Rachel Fitterman / Working On It: The young professional’s guide to an organized life
- Carolyn O’Brien / Now Museum, Now You Don’t: History Isn’t Set In Stone
If you’re interested in taking a class with me, I have a bunch of different options.
Content Strategy Basics: An Overview (Free Online Course)
To get an top-level overview of content strategy, I invite you to jump right in. I produced this free online course to show you to how to connect with an audience, build trust, and ultimately, earn paying customers.
It’s for small business owners of all types, including solo entrepreneurs, freelancers, writers, musicians, and other creatives.
The course content is open to the public – you do not need to register.
Content Marketing for Creatives (Online Course)
This comprehensive online course is for writers and other artists, and it’s based on the course I teach at Emerson College It consists of 42 video modules, with dozens of worksheets, templates, and guided assignments. The introductory lesson is open is you want to get a taste.
How to Start a Business: A Case Example (Free Online Course)
Starting a business is difficult, which is why I created a free online course on how to start a business, taking you through my process as I built my own company, Control Mouse Media, LLC.
In 8 video lessons, we go from a standing start on Day 1, and take you through all the major milestones of success and failure in the first 18 months or so. The course is free – register here:
More Online Courses
Here’s the complete list of current and upcoming courses I offer. Sign up to be notified of future courses!
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