Who / What / When / Where / Why / How. The “Five Ws” of journalism serve as a helpful rubric in planning your content strategy. In this series, so far we’ve covered: identifying and connecting with your audience (who); the type of content you are producing (what); motivations for sharing your content (why); the timing and frequency (when), and the channels you employ to share your content (where).
There’s a lot of nuance to how you do each of these, and that’s what I’d like to talk about over the next few articles. In Chapter 10 of the Good Content Series, “How Do You Connect?,” I introduce the factors that can make a big difference to how your work is received:
- Organizing Your Content. How do you present your work so that it is the most clear and useful to others?
- Optimizing Your Content. Is your content easy to find? There are three factors you need to consider: Searchability, Discoverability, Authority.
- Connection Around Content. How do you invite people to interact with your content? How do you start the conversation? How do you keep it going
- Control of Content. How much do you want to share? Are you willing to hand over some control of your content to others?
- Monetizing Your Content. How can you set yourself up to earn money from your work?
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Read the complete piece here, published by the EdTech Times. Catch up on the entire “Good Content Series” here on EdTech Times: http://bit.ly/GoodContentSeries.
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