Yes, people need to be aware of you and your business. But awareness only gets you so far. Today’s customers require a relationship with you. How are you going to do that? Through a content strategy. It doesn’t matter if you are an author or an entrepreneur. You need a content strategy in order to create a relationship with your audience.
The core of your content strategy will be your blog. The infographic below (created by ContentPlus) makes a good case for why. Speak directly and honestly with your audience; let them get to know you. If they like who you are, what you are doing, and why you are doing it, then you might earn the privilege of others willingly sharing your message to their network. They will create customers for you—and they will be a lot more effective at it than you.
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