You choose your words carefully. You have to choose your medium carefully, too. The small nuances of this can make a big difference to whether or not your content connects.
Where does your audience want to hear from you? If you choose the wrong medium, your message may never be heard. Or worse, it may hit the wrong note. The delivery is as much a part of the content as the content itself. Is it the message you intend? Or, is it working against you?
In Chapter 6, “What Are you Creating?,” I recommended that your blog serve as the core of your content strategy. You need a central point for substantive content, especially if you intend it to reach beyond your own classroom. Once you have that in place, you can start inviting people to read what you’ve produced. The obvious way to do this is through social channels. Again, choose carefully—each will say something about you.
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Chapter 9 of the Good Content Series offers some specific advice on which social channels might work best for you.
Read the complete piece here, published by the EdTech Times. Catch up on the entire “Good Content Series” here on EdTech Times: http://bit.ly/GoodContentSeries.
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