Using the “Five Ws” to plan your content strategy, you’ve produced good content and are attracting an audience. Good! You’ve earned a reader’s attention. However, you risk losing that attention immediately if you are not clear, interesting, informative, and easy-to-follow. The presentation and organization of your content makes a huge difference to how it will be received.
There are some good commonsense rules of thumb to help you organize your content better. The overarching principle is that your post is for your reader, not for you. You are seeking to make a connection and the way that you present your work has to be inviting. It doesn’t matter if it makes sense to you. If your readers don’t “get it,” it’s not their fault—it’s yours. Chapter 11 of the Good Content Series, “Organizing Your Content,” offers a few tips to help guide you.
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Read the complete piece here, published by the EdTech Times. Catch up on the entire “Good Content Series” here on EdTech Times: http://bit.ly/GoodContentSeries.