The following is the coda, in podcast form, of my 4-part video series documenting the evolution of my young business, in the hopes that others can learn from my experience—my successes, my mistakes, and the process of applying a critical eye to your business as it develops.
Finally, here’s the capstone of my 4-part series examining my own business. I invite you to watch all the videos (listed below). But if you prefer, here is an 8-min podcast that summarizes my review. I hope that you find it to be helpful, and as always—thank you for listening!
Testing My Assumptions: Pulling Back the Curtain on My Business
Series Page (all posts/videos): http://bit.ly/testing-my-assumptions
Part 1: Introduction—Redefining Your Ideal Customer
Part 2: Authors—Finding the Sweet Spot of Your Business
Part 3: Publishers—Firing One of Your Customers
Part 4: Entrepreneurs—Refining Your Value Proposition
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For more about Content Strategy for Authors, please see the “For Authors” section of this site. To hire me for specific help with your content strategy, please see my “Helping Authors” page. I specialize in non-fiction authors, and the first “orienting” session is always free. Contact me directly here.
For more about Content Strategy for Entrepreneurs, please see the “For Entrepreneurs” section of this site. To hire me for specific help with your content strategy, please see my “Helping Entrepreneurs” page, or contact me directly here.
Music credit: Cataclysmic Converter http://bit.ly/cataclysmic-converter by Michael Boezi.