Klout = questionable (sorry, guys—I don’t trust you yet. I have an open mind, though). But a great quote from the Klout blog today:
Social media is evolving every day. In just the past four years, we have seen Facebook grow from 100 million to over 900 million users. We’ve seen Twitter usage increase from 300,000 tweets per day to over 400 million tweets per day. LinkedIn has grown from 20 million to over 175 million users. The movement that grew out of college dorm rooms now has the power and scale to launch new markets and topple governments.
Don’t tell me that you don’t need to be in social channels. That argument is getting old. And it’s not my job to defend it. You will be left behind if you don’t figure this out.
People used the same argument against e-mail 20 years ago. Guess what? They use e-mail now.
How long will you resist? And for what reason? It’s starting to make you look bad. Do you think that your future (potential) employers will applaud you for taking a “principled stand” against a communication format?
I’d give that up. Quick.