It’s called Marketing without the Marketing, and it’s about using a content strategy to create connections and build your audience.
After 18 months of running my own business, I’ve learned a lot about how to best serve my clients. Content strategy encompasses a very wide range, so I’ve provided a wide array of services. After all, every client is different.
But they all have one thing in common: My clients are building an audience using content. They are usually small business owners, authors, or writers. In other words, entrepreneurs of all types.
I help them with everything from strategy to tactics. Setting goals based on clear business objectives, building a strategy, and then executing it. Everything from writing, production, and deployment to measuring the results and iterating.
The purpose of this podcast is to show you how that’s done. I’ll give you an overview of the principles behind content strategy to get you thinking about your own business—and I’ll include questions and issues that come up in the real world working with real clients.
My aim is to publish a new episode every week. My goal is to keep them short, about 5-10 minutes each. I figure that 1) I can stay focused on a particular topic, and 2) who wants to hear me talking for 30+ minutes?
Please leave a comment or review—and most of all, ask questions! If there’s something I didn’t cover, I’d love to help you. Or maybe your question will even be the topic of the next episode!
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You can find the new series here: http://controlmouse,media/mwm.
Or in your favorite podcast player:
- iTunes: http://bit.ly/mwm-itunes
- Stitcher: http://bit.ly/mwm-stitcher
- Soundcloud: http://bit.ly/mwm-soundcloud
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