Site icon Michael Boezi

Content Strategy: Applying the 5 W’s

EdTechTimes 062513Who / What / When / Where / Why / How. The “Five Ws” of journalism can help you plan your content strategy too.

Who: Know your audience(s).
What: Choose your format(s).
Why: Because Real Teachers share.
When: Timing (and frequency) are everything.
Where: Pick your platform(s).
How: The devil’s in the details.

Read the complete piece here, published by the EdTech Times yesterday. It’s an overview before diving deeper into each of the 5 Ws (and the H!) in more detail over the coming weeks. You can catch up on the entire “Good Content Series” here on EdTech Times: http://bit.ly/GoodContentSeries.

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