Terminology changes all the time. How does that make you think about picking a name for your product, your service, or your business?
This serves as a good example. Before the wide acceptance of smartphones, there used to be two types of phones. They were either clamshells or candybars. I always loved that they were called that. It’s not that these don’t exist anymore, but certainly you can say that they are not the dominant formats any longer.
A name is important. Your brand will be built around it. Pick one that is durable.
—
The music is a part of my project called the Mobile Sound Lab, where I am experimenting with two concepts:
- Use simple tools to impose limitation on the creative process. Restriction can be freeing in the right context, and can actually help by governing decisions. You be the judge of the results!
- Attach an idea to an instrumental song. The only real connection between music and concept is the title. The experiment is to see if it gives either more carrying power.
For the full set: http://bit.ly/MobileSoundLab (please share!)
For more articles about Content Strategy for Entrepreneurs, please see the “For Entrepreneurs” section of this site.
To hire me for specific help with your content strategy, please see my “Helping Entrepreneurs” page, or contact me directly here.
by . .
—
“Clamshells and Candybars” Copyright 2014 Control Mouse Media, LLC
This music is licensed under a Creative Commons Attribution-ShareAlike 4.0 Unported (CC BY-SA 4.0) U.S. License.
Published by Control Mouse Media, LLC Boston, MA http://controlmousemedia.com
Some rights reserved. Unauthorized use is a violation of applicable copyright laws.